PlentyONE caps GMV limits per plan, moves Ultimate tier to custom pricing
What happened
Between the Jun 29, 2026 and Jul 6, 2026 captures of PlentyONE's pricing page, Pulse recorded 2 changes: Ultimate plan's published Base System limits (Number of Users: 500, Client Accounts: 20, Customisable Interface: 50) replaced with 'custom' - moved from fixed caps to individually negotiated limits; Plan cards now disclose explicit monthly GMV usage limits (Lite/Lite+: up to €50,000; Expand/Scale: up to €200,000); new footnote clarifies starting prices include €10,000 GMV/month. Pulse files it as a packaging change (limit increase, metric change) with an upward direction. Pulse's latest capture (Aug 24, 2026) lists Lite at EUR 59, Lite+ at EUR 99, Expand at EUR 149 and Scale at EUR 229.
This is the first pricing-page change Pulse has recorded for PlentyONE. PlentyONE has been tracked since 2026-04-28.
In the same window Shopify, Adobe, BigCommerce and SAP SE also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Ultimate · LimitChanged
Beforefixed caps
Afterindividually negotiated limits
- Lite+, Expand, Scale · Pricing modelMetric change
Plan cards now disclose explicit monthly GMV usage limits (Lite/Lite+: up to €50,000; Expand/Scale: up to €200,000); new footnote clarifies starting prices include €10,000 GMV/month.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Ultimate | Limit | fixed caps | individually negotiated limits | Changed |
| Lite+, Expand, Scale | Pricing model | — | €50,000 | Metric change |
Values as written on PlentyONE's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of PlentyONE's pricing page (www.plentyone.com) from Jun 29, 2026 and Jul 6, 2026; the change is marked around the middle of the page, where "fixed caps" becomes "individually negotiated limits".
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
PlentyONE, pricing history
Full history- Aug 24, 2026improvedPlentyONE doubles workflow limits on Expand and Scale plans
- Jul 6, 2026improvedPlentyONE caps GMV limits per plan, moves Ultimate tier to custom pricing · this change
Across Business Operations in the same window
All Business Operations changes- ShopifyJul 6Shopify: Plus plan now includes 20 free POS Pro locations (up from 0)
- AdobeJul 3Adobe Creativecloud CC: added Firefly Pro Plus + Acrobat Express, cut Stock AI Studio price + 2 more
- BigCommerceJun 10BigCommerce rebrands plans, adds GMV overages and drops phone support
- SAP SEJun 2SAP SE scraps HCM pricing plans, replaces with generic ERP quote page
Questions about this change
Did PlentyONE raise prices in July 2026?
No list-price increase was recorded between Jun 29, 2026 and Jul 6, 2026. The change Pulse detected was a packaging change: limit increase, metric change.
What changed on PlentyONE's pricing page between Jun 29, 2026 and Jul 6, 2026?
Ultimate limit: fixed caps → individually negotiated limits, changed; Plan cards now disclose explicit monthly GMV usage limits (Lite/Lite+: up to €50,000; Expand/Scale: up to €200,000); new footnote clarifies starting prices include €10,000 GMV/month. Pulse compared the captures it took on Jun 29, 2026 and Jul 6, 2026; the before/after table above lists each item as written on the page.
How often does PlentyONE change its pricing?
Pulse recorded 0 other pricing-page changes for PlentyONE in the 90 days before this one; PlentyONE has been tracked since 2026-04-28.