Peel

New York-based e-commerce analytics company founded in 2018. Private, acquired by Shopify in 2024. Operates in DTC analytics and business intelligence. Serves Shopify and Amazon brands with automated data analysis and revenue insights.

Entry price

$179

Core · /mo, billed annually

Plans tracked

no add-ons

Pricing changes

Latest Sep 21, 2026

Pricing model

Subscription

No free tier

Pricing Change History

1 change

20261 change

Week 39 · Sep 21, 2026

Packaging

Weekly

Peel adds $179/mo Core plan, cutting entry price 60% from $449

Peel changed how the discounted rate is billed: every plan card previously read '$449/mo (BILLED ANNUALLY)' with 'or $499 monthly', and now reads '$449/mo ANNUAL RATE, BILLED MONTHLY' with 'or $499/mo month-to-month'. The headline prices are unchanged ($449/$499 Essentials, $809/$899 Accelerate), but the annual rate no longer requires an up-front annual payment. Peel added a new entry-level 'Core' plan at $179/mo on the annual rate (billed monthly) or $199/mo month-to-month, for merchants above 6,000 monthly store orders. The cheapest plan previously was Essentials at $449/mo, which required more than 16,000 monthly orders, so Core cuts the published entry price by ~60% and lowers the order threshold. Core carries the full feature platform but reduced support: CSM onboarding and CSM email support only, with no CSM chat support, no monthly product training, no dedicated Slack channel and no custom report credits (N/A). The 'RECOMMENDED' badge moved from Essentials to Core and the 'POPULAR' badge was dropped from Accelerate.

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Current plans

Captured Sep 21, 2026

Plan	Price
Core	$179 /mobilled annually · $199 billed monthly
Essentials	$449 /mobilled annually · $499 billed monthly
Accelerate	$809 /mobilled annually · $899 billed monthly
Tailored	Contact

Core, Essentials & Accelerate

Annual billing 10% off

Stacking not stated by Peel.

Company Facts

CategoryData & Analytics

Free tierNo

Employees11-50

Tracked sinceMar 2, 2026

Pricing last seenSep 21, 2026

Websitewww.peelinsights.com

How Peel compares with its peers

Company	Entry price	Pricing model	Changes	Last change
S Stripe	1.5% surcharge for international cards + $0.3 per successful transaction	Usage-based	22	Oct 19, 2026
S Squarespace	$19 /mo, billed annually	Subscription	12	Aug 11, 2026
P PayPal	CAD 25 /mo + usage	Subscription + usage	—	—
A Adyen	Contact	Usage-based	10	Apr 2, 2026
S Shopify	$29 /mo, billed annually	Subscription	25	Oct 28, 2026
B Braintreepayments	—	—	1	Jan 21, 2026

Peel pricing FAQ

How much does Peel cost?: Peel pricing starts at $179/mo on Core, billed annually. Peel lists 4 plans on its pricing page.
Does Peel have a free plan?: No. Peel does not list a free tier; paid plans start at $179/mo on Core, billed annually.
What pricing model does Peel use?: Peel uses subscription pricing across 4 plans.
When did Peel last change its pricing?: Sep 21, 2026: Peel adds $179/mo Core plan, cutting entry price 60% from $449.
How often has Peel changed its pricing?: Pulse has recorded 1 pricing change for Peel since it started tracking on Mar 2, 2026; the pricing page was last captured on Sep 21, 2026.
Who are Peel's pricing peers?: Pulse compares Peel with Stripe, Squarespace, PayPal, Adyen, Shopify and Braintreepayments.

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