Octopus Transitions to Project-Based Licensing, Restructuring Pricing Model and Introducing New Plans and Add-ons
What happened
Between the Apr 1, 2024 and Jul 1, 2024 captures of Octopus's pricing page, Pulse recorded 6 changes: Fundamental pricing model change from per-target billing to project-based licensing. Cloud and Server now priced separately; Machines add-on: $720/year per 10 machines (previously included based on license tier); Community plan ($10/month flat fee) removed entirely; Tenants add-on: $720/year per 10 tenants (previously included based on license tier); Starter plan introduced at $360/year for 10 projects; Primary pricing unit changed from 'deployment targets' to 'projects'. Pulse files it as a packaging change (package change, new add-on, plan removed, new plan, metric change) with an upward direction. Pulse's latest capture (Jun 29, 2026) lists Professional (Server) at $173.33, Professional (Cloud) at $360.83, Enterprise (Server) at $1,300, Enterprise (Cloud) at $2,050 and Machines at $64.17.
Octopus's previous recorded change was "Octopus Introduces Priority Support Add-on for Enterprise Customers, Enhancing Response Times and Resolutions for Critical Deployments" (Q1 2024). Octopus has been tracked since 2023-11-14.
In the same window Anaconda, Apollographql and Alchemy also changed their Software Development & Testing pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Fundamental · PackagingPackage change
Fundamental pricing model change from per-target billing to project-based licensing. Cloud and Server now priced separately.
- Machines · Add-onNew add-on
Machines add-on: $720/year per 10 machines (previously included based on license tier)
- Community · PlanRemovedentirelyNo entirely
- Tenants · Add-onNew add-on
Tenants add-on: $720/year per 10 tenants (previously included based on license tier)
- Starter · PlanAddedNo Starter planStarter plan
- Primary · Pricing modelRewordeddeployment targetsprojects
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Fundamental | Packaging | Fundamental pricing model change from per-target billing to project-based licensing. Cloud and Server now priced separately. | Package change | |
| Machines | Add-on | Machines add-on: $720/year per 10 machines (previously included based on license tier) | New add-on | |
| Community | Plan | entirely | No entirely | Removed |
| Tenants | Add-on | Tenants add-on: $720/year per 10 tenants (previously included based on license tier) | New add-on | |
| Starter | Plan | No Starter plan | Starter plan | Added |
| Primary | Pricing model | deployment targets | projects | Reworded |
Values as written on Octopus's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Octopus's pricing page (octopus.com) from Apr 1, 2024 and Jul 1, 2024; the change is marked on the page, where the entirely no longer appears.
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Octopus, the last 90 days
Full history- Q3 2025improvedOctopus Introduces Platform Hub to Enhance Enterprise Cloud and Server Plans
- Q2 2025improvedOctopus Introduces Priority Deployments Feature to Enterprise Plan, Enhancing Deployment Efficiency
- Q1 2025packagingOctopus Introduces Blueprints and Guardrails Feature to Enterprise Plan, Enhancing User Experience
- Q2 2024packagingOctopus Transitions to Project-Based Licensing, Restructuring Pricing Model and Introducing New Plans and Add-ons · this change
- Q1 2024packagingOctopus Introduces Priority Support Add-on for Enterprise Customers, Enhancing Response Times and Resolutions for Critical Deployments
Across Software Development & Testing in the same window
All Software Development & Testing changes- AnacondaJan 11Anaconda Implements 67% Price Increase for Starter Plan Amid Significant Capacity Changes
- ApollographqlJan 11Apollographql Transitions to Usage-Based Pricing with Developer Plan Starting at $5 per Million Requests, Free Tier Eliminated
- AlchemyJan 10Alchemy Updates Enterprise Tier with New Volume-Based Discount Structure
Questions about this change
Did Octopus raise prices in July 2024?
No list-price increase was recorded between Apr 1, 2024 and Jul 1, 2024. The change Pulse detected was a packaging change: package change, new add-on, plan removed, new plan, metric change.
What changed on Octopus's pricing page between Apr 1, 2024 and Jul 1, 2024?
Fundamental pricing model change from per-target billing to project-based licensing. Cloud and Server now priced separately; Machines add-on: $720/year per 10 machines (previously included based on license tier); Community plan: entirely → No entirely, removed; Tenants add-on: $720/year per 10 tenants (previously included based on license tier); Starter plan: No Starter plan → Starter plan, added; Primary pricing model: deployment targets → projects, reworded. Pulse compared the captures it took on Apr 1, 2024 and Jul 1, 2024; the before/after table above lists each item as written on the page.
How often does Octopus change its pricing?
Pulse recorded 1 other pricing-page change for Octopus in the 90 days before this one; the previous change was "Octopus Introduces Priority Support Add-on for Enterprise Customers, Enhancing Response Times and Resolutions for Critical Deployments" in Q1 2024; Octopus has been tracked since 2023-11-14.