ngrok rebrands bandwidth as data transfer across all plans
What happened
Between the Mar 30, 2026 and Apr 6, 2026 captures of ngrok's pricing page, Pulse recorded one change: The term 'bandwidth' has been renamed to 'data transfer' across all plan feature bullets (Free, Hobbyist, Pay-as-you-go). No capacity changes; purely a terminology update. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Oct 26, 2026) lists Hobbyist at $8 and Pay-as-you-go at $20.
It lands 14 days after ngrok's previous change, "ngrok reveals region-specific routing at $0.02/hour for Pay-as-you-go users" (Mar 24, 2026). ngrok has been tracked since 2026-03-01.
In the same window Tailscale also changed their Cloud & DevOps pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Hobbyist, Pay-as-you-go · PositioningRenamedThe term 'bandwidth''data transfer'
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Hobbyist, Pay-as-you-go | Positioning | The term 'bandwidth' | 'data transfer' | Renamed |
Values as written on ngrok's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of ngrok's pricing page (ngrok.com) from Mar 30, 2026 and Apr 6, 2026; the change is marked near the top of the page, where "The term 'bandwidth'" becomes "'data transfer'".
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The two full-page captures with this change marked up are free with an account.
ngrok, the last 90 days
Full history- Jul 20, 2026packagingngrok: Pay-as-you-go TCP addresses cut from 100 included to 1 (then metered $0.005/hr per additional address);…
- Jul 3, 2026packagingngrok: Support restructured — On-Call now $200/mo, new 24x7 Paging add-on
- May 5, 2026packagingngrok prices Dedicated On-Call support at $200/mo, caps Hobbyist domains at 10
- Apr 7, 2026packagingngrok rebrands bandwidth as data transfer across all plans · this change
- Mar 24, 2026packagingngrok reveals region-specific routing at $0.02/hour for Pay-as-you-go users
Across Cloud & DevOps in the same window
All Cloud & DevOps changes- TailscaleJan 12Tailscale Introduces Custom Pricing for Enterprise Plan Device Limits and Add-On Devices
- TailscaleJan 12Tailscale Clarifies Personal Plan Eligibility: Now Allows Up to 3 Users with Public Domain
- TailscaleJan 12Tailscale Introduces Free Personal Plan for Individuals, Restructures Pricing for Clarity
- TailscaleJan 12Tailscale Removes GitOps for ACLs from Premium Plan, Impacting Advanced Access Control Features
- TailscaleJan 12Tailscale Simplifies SSO for Premium, Starter, and Personal Plans to Support Any IdP
Questions about this change
Did ngrok raise prices in April 2026?
No list-price increase was recorded between Mar 30, 2026 and Apr 6, 2026. The change Pulse detected was a product change: positioning.
What changed on ngrok's pricing page between Mar 30, 2026 and Apr 6, 2026?
Hobbyist, Pay-as-you-go positioning: The term 'bandwidth' → 'data transfer', renamed. Pulse compared the captures it took on Mar 30, 2026 and Apr 6, 2026; the before/after table above lists each item as written on the page.
How often does ngrok change its pricing?
Pulse recorded 1 other pricing-page change for ngrok in the 90 days before this one; the previous change was "ngrok reveals region-specific routing at $0.02/hour for Pay-as-you-go users" on Mar 24, 2026; ngrok has been tracked since 2026-03-01.