Mindbody: Starting price cut $99→$79/mo + AI Concierge now included on Ultimate
What happened
Between the Jul 6, 2026 and Jul 13, 2026 captures of Mindbody's pricing page, Pulse recorded 2 changes: Advertised starting price dropped from $99 USD/month to $79 USD/month per location (20% decrease); new note invites contacting Sales about size/budget-based discounts. AI Concierge (formerly Messenger[ai]) moved from a paid Add-on to fully included on the Ultimate plan, now highlighted as "24/7 AI front desk support to turn missed calls into bookings.". In detail: Advertised starting price reduced from $99 USD/month to $79 USD/month per location (20% decrease); new note added inviting customers to connect with Sales about discounts based on studio size and budget; AI Concierge (formerly named Messenger[ai]) moved from a paid Add-on to a fully included feature on the Ultimate plan; Ultimate now lists '24/7 AI front desk support to turn missed calls into bookings' as a key feature. Pulse files it as a pricing change (price decrease, feature change) with a downward direction. Pulse's latest capture (Aug 31, 2026) lists Starter at $79.
This is the first pricing-page change Pulse has recorded for Mindbody. Mindbody has been tracked since 2026-05-07.
In the same window Mindbody and Vagaro also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PriceChanged
Before$99 USD/month
After$79 USD/month per location
- Ultimate · FeatureChangeda paid Add-ona fully included feature
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Price | $99 USD/month | $79 USD/month per location | Changed |
| Ultimate | Feature | a paid Add-on | a fully included feature | Changed |
Values as written on Mindbody's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Mindbody's pricing page (www.mindbodyonline.com) from Jul 6, 2026 and Jul 13, 2026; the change is marked near the top of the page, where "$99 USD/month" becomes "$79 USD/month per location".
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The two full-page captures with this change marked up are free with an account.
Mindbody, pricing history
Full history- Aug 31, 2026improvedWebsite Builder Added to Starter Plan
- Jul 13, 2026decreaseMindbody: Starting price cut $99→$79/mo + AI Concierge now included on Ultimate · this change
Across Business Operations in the same window
All Business Operations changes- MindbodyJul 13Mindbody Online: Starting price cut $99→$79/mo + AI Concierge now included on Ultimate
- VagaroJul 4Vagaro: Added AI-powered business tools & marketing feature
- VagaroJun 2Vagaro raises early cancellation fee to $150 for Merchant Services users.
- VagaroApr 19Vagaro removes 12 featured tools list from pricing page
Questions about this change
Did Mindbody raise prices in July 2026?
No — prices went down. Between Jul 6, 2026 and Jul 13, 2026 Mindbody's pricing page showed 1 price cut: $99 USD/month → $79 USD/month per location (changed).
What changed on Mindbody's pricing page between Jul 6, 2026 and Jul 13, 2026?
Price: $99 USD/month → $79 USD/month per location, changed; Ultimate feature: a paid Add-on → a fully included feature, changed. Pulse compared the captures it took on Jul 6, 2026 and Jul 13, 2026; the before/after table above lists each item as written on the page.
How often does Mindbody change its pricing?
Pulse recorded 0 other pricing-page changes for Mindbody in the 90 days before this one; Mindbody has been tracked since 2026-05-07.