Lookback drops session type limits, simplifies plan structure
What happened
Between the Mar 30, 2026 and Apr 6, 2026 captures of Lookback's pricing page, Pulse recorded one change: Session type qualifiers (moderated/unmoderated) removed from all plan descriptions. Unlimited unmoderated sessions line dropped from Team and Insights Hub. Enterprise simplified to 'Unlimited sessions'. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Jun 29, 2026) lists Freelance at $24.92, Team at $148.5 and Insights Hub at $343.5.
This is the first pricing-page change Pulse has recorded for Lookback. Lookback has been tracked since 2026-02-28.
In the same window Userlytics also changed their Software Development & Testing pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Team, Insights Hub, Enterprise · PositioningRemoved
BeforeUnlimited unmoderated sessions line
AfterNot listed
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Team, Insights Hub, Enterprise | Positioning | Unlimited unmoderated sessions line | Not listed | Removed |
Values as written on Lookback's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Lookback's pricing page (lookback.com) from Mar 30, 2026 and Apr 6, 2026; the change is marked near the top of the page, where the Unlimited unmoderated sessions line no longer appears.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Lookback, pricing history
Full history- Jul 3, 2026packagingLookback: Team & Insights Hub lose unlimited unmoderated sessions
- Apr 6, 2026packagingLookback drops session type limits, simplifies plan structure · this change
Across Software Development & Testing in the same window
All Software Development & Testing changes- UserlyticsMar 23Userlytics boosts AI Transcription limits 150% for Self-Recruitment plan
- UserlyticsMar 18Userlytics raises Enterprise Account Manager threshold to $12,000.
- UserlyticsJan 12Userlytics Introduces Transparent Pricing Structure with New DIY Plans and Reveals Enterprise Plan Costs
- UserlyticsJan 12Userlytics Enhances All Plans with New Heatmaps and X Second Test Features, but Reduces Max Session Duration for Enterprise and Limitless Plans
- UserlyticsJan 12Userlytics Removes $99/session Pricing for Project Based Plan, Introducing 'No Subscription Required' Messaging
Questions about this change
Did Lookback raise prices in April 2026?
No list-price increase was recorded between Mar 30, 2026 and Apr 6, 2026. The change Pulse detected was a product change: positioning.
What changed on Lookback's pricing page between Mar 30, 2026 and Apr 6, 2026?
Team, Insights Hub, Enterprise positioning: Unlimited unmoderated sessions line → Not listed, removed. Pulse compared the captures it took on Mar 30, 2026 and Apr 6, 2026; the before/after table above lists each item as written on the page.
How often does Lookback change its pricing?
Pulse recorded 0 other pricing-page changes for Lookback in the 90 days before this one; Lookback has been tracked since 2026-02-28.