Lastpass Increases Premium, Families, and Teams Plans Discount to 25% While Removing Business Plan Discount, Raising Price to $7/User/Month
What happened
Between the Oct 1, 2024 and Jan 1, 2025 captures of Lastpass's pricing page, Pulse recorded 2 changes: Business plan promotional discount (20% off, was $5.60) removed - now shows full price $7.00/user/month; Promotional discount increased from 20% to 25% for Premium, Families, and Teams plans. Pulse files it as a pricing change (discount removed, discount change) with a neutral direction. Pulse's latest capture (Sep 14, 2026) lists Premium at GBP 2.6, Teams at GBP 3.33, Families at GBP 3.4, Business at GBP 5.5 and Business Max at GBP 7.25.
Lastpass's previous recorded change was "Lastpass Offers 20% Discount for Cybersecurity Awareness Month on All Plans for New Customers" (Q3 2024). Lastpass has been tracked since 2024-10-01.
In the same window Keeper Security, Inc., Dashlane, Bitwarden and 1password also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Business · DiscountRemoved
Before- now shows full price $7.00/user/month
AfterNot listed
- Premium, Families, Teams · Discount+25%20%25%
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Business | Discount | - now shows full price $7.00/user/month | Not listed | Removed |
| Premium, Families, Teams | Discount | 20% | 25% | +25% |
Values as written on Lastpass's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Lastpass's pricing page (lastpass.com) from Oct 1, 2024 and Jan 1, 2025; the change is marked near the top of the page, where the - now shows full price $7.00/user/month no longer appears.
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The two full-page captures with this change marked up are free with an account.
Lastpass, the last 90 days
Full history- Q3 2025improvedLastpass Introduces SaaS Protect Feature to Business Max Plan for Enhanced App Control and Security
- Q2 2025packagingLastpass Introduces Business Max Plan at $9/user, Bundling Advanced SSO & MFA Features for Enhanced Security
- Q1 2025packagingLastpass Teams Plan Price Increased by 6.25% Amid Expiration of Holiday Discount
- Q4 2024packagingLastpass Increases Premium, Families, and Teams Plans Discount to 25% While Removing Business Plan Discount, Raising Price to $7/User/Month · this change
- Q3 2024packagingLastpass Offers 20% Discount for Cybersecurity Awareness Month on All Plans for New Customers
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- Keeper Security, Inc.Jan 12Keeper Security, Inc.. Introduces Remote Browser Isolation Add-on for Enhanced VPN-less Access and Zero-Knowledge Encryption
- DashlaneJan 11Dashlane Restructures Pricing Model, Introduces New Omnix™ Plan with Credential Protection at $11/User/Month
- BitwardenJan 11Bitwarden Introduces Access Intelligence to Combat Credential Vulnerabilities and Phishing Threats
- 1passwordJan 101password Introduces Extended Access Management (XAM) for Enhanced Workforce Identity and Security Solutions
Questions about this change
Did Lastpass raise prices in January 2025?
No list-price increase was recorded between Oct 1, 2024 and Jan 1, 2025. The change Pulse detected was a pricing change: discount removed, discount change.
What changed on Lastpass's pricing page between Oct 1, 2024 and Jan 1, 2025?
Business discount: - now shows full price $7.00/user/month → Not listed, removed; Premium, Families, Teams discount: 20% → 25% (+25%). Pulse compared the captures it took on Oct 1, 2024 and Jan 1, 2025; the before/after table above lists each item as written on the page.
How often does Lastpass change its pricing?
Pulse recorded 1 other pricing-page change for Lastpass in the 90 days before this one; the previous change was "Lastpass Offers 20% Discount for Cybersecurity Awareness Month on All Plans for New Customers" in Q3 2024; Lastpass has been tracked since 2024-10-01.