Lastpass Offers 20% Discount for Cybersecurity Awareness Month on All Plans for New Customers
What happened
Between the Mar 3, 2024 and Oct 1, 2024 captures of Lastpass's pricing page, Pulse recorded one change: Cybersecurity Awareness Month promotional discount added - 20% off all plans (Premium $3.00 to $2.40, Families $4.00 to $3.20, Teams $4.00 to $3.20/user, Business $7.00 to $5.60/user) for new customers on first year. Pulse files it as a pricing change (discount added) with a neutral direction. Pulse's latest capture (Sep 14, 2026) lists Premium at GBP 2.6, Teams at GBP 3.33, Families at GBP 3.4, Business at GBP 5.5 and Business Max at GBP 7.25.
This is the first pricing-page change Pulse has recorded for Lastpass. Lastpass has been tracked since 2024-10-01.
In the same window Keeper Security, Inc., Dashlane, Bitwarden and 1password also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Premium, Families, Teams · Discount−20%$3.00$2.40
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Premium, Families, Teams | Discount | $3.00 | $2.40 | −20% |
Values as written on Lastpass's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Lastpass's pricing page (lastpass.com) from Mar 3, 2024 and Oct 1, 2024; the change is marked near the top of the page, where premium, families, teams discount reads $3.00 and then $2.40.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Lastpass, pricing history
Full history- Q2 2025packagingLastpass Introduces Business Max Plan at $9/user, Bundling Advanced SSO & MFA Features for Enhanced Security
- Q1 2025packagingLastpass Teams Plan Price Increased by 6.25% Amid Expiration of Holiday Discount
- Q4 2024packagingLastpass Increases Premium, Families, and Teams Plans Discount to 25% While Removing Business Plan Discount, Raising Price to $7/User/Month
- Q3 2024packagingLastpass Offers 20% Discount for Cybersecurity Awareness Month on All Plans for New Customers · this change
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- Keeper Security, Inc.Jan 12Keeper Security, Inc.. Introduces Remote Browser Isolation Add-on for Enhanced VPN-less Access and Zero-Knowledge Encryption
- DashlaneJan 11Dashlane Restructures Pricing Model, Introduces New Omnix™ Plan with Credential Protection at $11/User/Month
- BitwardenJan 11Bitwarden Introduces Access Intelligence to Combat Credential Vulnerabilities and Phishing Threats
- 1passwordJan 101password Introduces Extended Access Management (XAM) for Enhanced Workforce Identity and Security Solutions
Questions about this change
Did Lastpass raise prices in October 2024?
No list-price increase was recorded between Mar 3, 2024 and Oct 1, 2024. The change Pulse detected was a pricing change: discount added.
What changed on Lastpass's pricing page between Mar 3, 2024 and Oct 1, 2024?
Premium, Families, Teams discount: $3.00 → $2.40 (−20%). Pulse compared the captures it took on Mar 3, 2024 and Oct 1, 2024; the before/after table above lists each item as written on the page.
How often does Lastpass change its pricing?
Pulse recorded 0 other pricing-page changes for Lastpass in the 90 days before this one; Lastpass has been tracked since 2024-10-01.