Koala launches Free plan, adds $29 brand slots and 3-month credit rollover

Between the Oct 19, 2026 and Oct 26, 2026 captures of Koala's pricing page, Pulse recorded 2 changes: Added a Free plan ($0, one-time 5,000 words/25 credits/1 brand/5 agent messages) and an Extra brand slot add-on ($29/month each, up to 10) on any paid plan. Monthly credit/word expiration changed to a rollover bank, banked up to 3 months instead of expiring after one month. In detail: Added a new Free plan ($0, one-time allowance of 5,000 words/25 credits/1 brand/5 Brand DNA agent messages) and a new Extra brand slot add-on ($29/month each, up to 10) purchasable on any paid plan; Monthly-plan credit/word policy changed: unused credits no longer expire after a month but now move into a new rollover bank, usable for up to 3 months of the plan's allowance before expiring. Pulse files it as a packaging change (new plan, feature added) with an upward direction. The current page lists Starter at $20, Professional at $39, Boost at $79, Growth at $143 and Elite at $280.

It lands 7 days after Koala's previous change, "Koala updates word-count footnote to name GPT-6.1 Sol as 2x model" (Oct 19, 2026). Before that Pulse recorded "Koala: AI MCP integration exits beta, now included with every paid plan" (Sep 28, 2026), "Koala hikes entry plan to $25/mo, adds Brand DNA & agent chat" (Sep 21, 2026) and "Koala adds $9 Essentials tier, drops Google Sheets integration" (Sep 7, 2026). Koala has been tracked since 2024-11-17.

In the same window Notion and Bearly AI also changed their Collaboration & Productivity pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.