Koala hikes entry plan to $25/mo, adds Brand DNA & agent chat
What happened
Between the Sep 14, 2026 and Sep 21, 2026 captures of Koala's pricing page, Pulse recorded one change: Entry plan renamed Essentials to Starter with price up from $9 to $25/month; word allowance rose 15,000 to 45,000/mo, credits 250 to 500/mo, and Brand DNA plus agent messaging (25 msgs/mo) were added. Pulse files it as a pricing change (price increase) with an upward direction. Pulse's latest capture (Oct 19, 2026) lists Starter at $20, Professional at $39, Boost at $79, Growth at $143 and Elite at $280.
It lands 14 days after Koala's previous change, "Koala adds $9 Essentials tier, drops Google Sheets integration" (Sep 7, 2026). Before that Pulse recorded "Koala AI: Essentials tier cut, Boost repackaged with Brand DNA agent + credits" (Aug 31, 2026). Koala has been tracked since 2024-11-17.
In the same window Notion, Evernote and Bearly AI also changed their Collaboration & Productivity pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · Price+178%$9$25/month
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Price | $9 | $25/month | +178% |
Values as written on Koala's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Koala's pricing page (koala.sh) from Sep 14, 2026 and Sep 21, 2026; the change is marked near the top of the page, where starter price reads $9 and then $25/month.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Koala, the last 90 days
Full history- Oct 19, 2026improvedKoala updates word-count footnote to name GPT-6.1 Sol as 2x model
- Sep 28, 2026improvedKoala: AI MCP integration exits beta, now included with every paid plan
- Sep 21, 2026increaseKoala hikes entry plan to $25/mo, adds Brand DNA & agent chat · this change
- Sep 7, 2026packagingKoala adds $9 Essentials tier, drops Google Sheets integration
- Aug 31, 2026packagingKoala AI: Essentials tier cut, Boost repackaged with Brand DNA agent + credits
Across Collaboration & Productivity in the same window
All Collaboration & Productivity changesQuestions about this change
Did Koala raise prices in September 2026?
Yes. Pulse captured Koala's pricing page on Sep 14, 2026 and again on Sep 21, 2026 and recorded 1 price increase: Starter: $9 → $25/month (+178%).
What changed on Koala's pricing page between Sep 14, 2026 and Sep 21, 2026?
Starter price: $9 → $25/month (+178%). Pulse compared the captures it took on Sep 14, 2026 and Sep 21, 2026; the before/after table above lists each item as written on the page.
How often does Koala change its pricing?
Pulse recorded 2 other pricing-page changes for Koala in the 90 days before this one; the previous change was "Koala adds $9 Essentials tier, drops Google Sheets integration" on Sep 7, 2026; Koala has been tracked since 2024-11-17.