Koala AI: Essentials tier cut, Boost repackaged with Brand DNA agent + credits
What happened
Between the Aug 24, 2026 and Aug 31, 2026 captures of Koala's pricing page, Pulse recorded 3 changes: Essentials plan ($9/mo) removed; Professional ($49/mo) demoted from a full pricing card to a footnote link; Boost ($99/mo) is now the entry-level plan shown. KoalaChat's per-plan 'messages' metric renamed to a shared 'credits' currency also covering Brand DNA agent usage (4 credits/agent message); numeric caps unchanged. Brand DNA AI SEO agent added to every plan with per-plan brand caps (Boost 1 brand up to Scale III 75 brands) plus autopilot content calendar and article publishing. In detail: Essentials plan ($9/mo) removed entirely; Professional ($49/mo) demoted from a full pricing card to a footnote-only link. Boost ($99/mo) is now the lowest-tier plan shown on the main pricing grid; Added Brand DNA, an AI SEO agent grounded in real rankings/competitors/Search Console/Analytics, to every plan with per-plan brand caps (Boost 1 brand up to Scale III 75 brands) plus autopilot content calendar; KoalaChat's per-plan 'messages' metric was renamed to a shared 'credits' currency that also covers Brand DNA agent usage (4 credits/agent message); numeric caps carried over unchanged (e.g. Boost: 2,500/mo). Pulse files it as a packaging change (package change, feature added, metric change) with an upward direction. Pulse's latest capture (Oct 19, 2026) lists Starter at $20, Professional at $39, Boost at $79, Growth at $143 and Elite at $280.
It lands 150 days after Koala's previous change, "Koala Adds File and Image Upload Limits to Essentials Plan" (Apr 3, 2026). Before that Pulse recorded "Koala Adds File and Image Uploads Across Essentials and Pro Plans" (Mar 17, 2026), "Koala Enhances Core Offering with Five-in-One Platform and Upgraded AI Models to GPT-5.2 and Claude 4.5 Sonnet" (Jan 12, 2026) and "Koala Upgrades to GPT-5 AI Model Across All Plans, Enhancing Performance and User Experience" (Q3 2025). Koala has been tracked since 2024-11-17.
In the same window Notion, Evernote and Bearly AI also changed their Collaboration & Productivity pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
“KoalaChat” is the name Koala’s pricing page uses; Pulse files the change under Koala, the company it tracks.
- Professional, Boost · PackagingChangeda full pricing carda footnote-only link
- Boost, Scale III · FeatureAddedNo Brand DNABrand DNA
- Boost · Pricing modelRenamed
BeforeKoalaChat's per-plan 'messages' metric
Aftershared 'credits' currency that also covers Brand DNA agent usage
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Professional, Boost | Packaging | a full pricing card | a footnote-only link | Changed |
| Boost, Scale III | Feature | No Brand DNA | Brand DNA | Added |
| Boost | Pricing model | KoalaChat's per-plan 'messages' metric | shared 'credits' currency that also covers Brand DNA agent usage | Renamed |
Values as written on Koala's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Koala's pricing page (koala.sh) from Aug 24, 2026 and Aug 31, 2026; the change is marked near the top of the page, where "a full pricing card" becomes "a footnote-only link".
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Koala, pricing history
Full history- Sep 28, 2026improvedKoala: AI MCP integration exits beta, now included with every paid plan
- Sep 21, 2026increaseKoala hikes entry plan to $25/mo, adds Brand DNA & agent chat
- Sep 7, 2026packagingKoala adds $9 Essentials tier, drops Google Sheets integration
- Aug 31, 2026packagingKoala AI: Essentials tier cut, Boost repackaged with Brand DNA agent + credits · this change
- Apr 3, 2026improvedKoala Adds File and Image Upload Limits to Essentials Plan
- Mar 17, 2026improvedKoala Adds File and Image Uploads Across Essentials and Pro Plans
- Jan 12, 2026improvedKoala Enhances Core Offering with Five-in-One Platform and Upgraded AI Models to GPT-5.2 and Claude 4.5 Sonnet
- Q3 2025improvedKoala Upgrades to GPT-5 AI Model Across All Plans, Enhancing Performance and User Experience
- Q2 2025packagingKoala Transitions to Monthly Pricing Model, Enhancing Flexibility Across All Plans
- Q1 2025improvedKoala Introduces 3x Faster Bulk Article Creation for Scale I+ Plans, Enhancing Content Production Efficiency
Across Collaboration & Productivity in the same window
All Collaboration & Productivity changesQuestions about this change
Did Koala raise prices in August 2026?
No list-price increase was recorded between Aug 24, 2026 and Aug 31, 2026. The change Pulse detected was a packaging change: package change, feature added, metric change.
What changed on Koala's pricing page between Aug 24, 2026 and Aug 31, 2026?
Professional, Boost packaging: a full pricing card → a footnote-only link, changed; Boost, Scale III feature: No Brand DNA → Brand DNA, added; Boost pricing model: KoalaChat's per-plan 'messages' metric → shared 'credits' currency that also covers Brand DNA agent usage, renamed. Pulse compared the captures it took on Aug 24, 2026 and Aug 31, 2026; the before/after table above lists each item as written on the page.
How often does Koala change its pricing?
Pulse recorded 0 other pricing-page changes for Koala in the 90 days before this one; the previous change was "Koala Adds File and Image Upload Limits to Essentials Plan" on Apr 3, 2026; Koala has been tracked since 2024-11-17.