KnowBe4 drops AWS Marketplace buying option from pricing page
What happened
Between the Jun 22, 2026 and Jun 29, 2026 captures of KnowBe4's pricing page, Pulse recorded one change: AWS Marketplace purchasing option removed from pricing page. The 'Buy on AWS Marketplace' badge, CTA, and 'ideal for up to 500 users' messaging are no longer present. Pulse files it as a product change (feature removed) with a downward direction. The current page lists SAT Foundation at $2.4, SAT Advanced at $3.75, Compliance Plus at $0.93, KnowBe4 Student Edition at $0.17 and PhishER Plus at $1.5.
KnowBe4's previous recorded change was "KnowBe4: Tiers consolidated 4→2, MSRP raised across all volume bands" (Jul 3, 2026). Before that Pulse recorded "KnowBe4 lands on AWS Marketplace for teams up to 500 users" (Jun 15, 2026) and "KnowBe4 cuts SAT tiers from 4 to 2, raises prices up to 15%" (May 12, 2026). KnowBe4 has been tracked since 2026-02-25.
In the same window Gremlin, Keepit, Zscaler, PreVeil and NordVPN also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- AWS Marketplace · FeatureRemoved
BeforeAWS Marketplace purchasing option
AfterNot listed
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| AWS Marketplace | Feature | AWS Marketplace purchasing option | Not listed | Removed |
Values as written on KnowBe4's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of KnowBe4's pricing page (www.knowbe4.com) from Jun 22, 2026 and Jun 29, 2026; the change is marked in the lower part of the page, where the AWS Marketplace purchasing option no longer appears.
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KnowBe4, the last 90 days
Full history- Jun 29, 2026packagingKnowBe4 drops AWS Marketplace buying option from pricing page · this change
- Jul 3, 2026packagingKnowBe4: Tiers consolidated 4→2, MSRP raised across all volume bands
- Jun 15, 2026improvedKnowBe4 lands on AWS Marketplace for teams up to 500 users
- May 12, 2026packagingKnowBe4 cuts SAT tiers from 4 to 2, raises prices up to 15%
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- GremlinSep 7Gremlin splits custom quote into three tiers, adds Foresight AI
- KeepitOct 26Keepit upgrades Core Continuity to unlimited hot storage
- ZscalerOct 26Zscaler adds bulk GraphQL data extraction to ZDX Advanced Plus
- PreVeilOct 26PreVeil adds FIPS 140-3 to Business, lists 10 TB+ storage
- NordVPNOct 26NordVPN: Black Friday intro discount deepens to 78% off (Complete plan)
Questions about this change
Did KnowBe4 raise prices in June 2026?
No list-price increase was recorded between Jun 22, 2026 and Jun 29, 2026. The change Pulse detected was a product change: feature removed.
What changed on KnowBe4's pricing page between Jun 22, 2026 and Jun 29, 2026?
AWS Marketplace feature: AWS Marketplace purchasing option → Not listed, removed. Pulse compared the captures it took on Jun 22, 2026 and Jun 29, 2026; the before/after table above lists each item as written on the page.
How often does KnowBe4 change its pricing?
Pulse recorded 2 other pricing-page changes for KnowBe4 in the 90 days before this one; the previous change was "KnowBe4: Tiers consolidated 4→2, MSRP raised across all volume bands" on Jul 3, 2026; KnowBe4 has been tracked since 2026-02-25.