Clearwater, FL-based cybersecurity company founded 2010. Public (NASDAQ: KNBE). Serves organizations with security awareness training, phishing simulation, and human risk management platforms.
Pricing Change History
4 changesAWS Marketplace purchasing option removed from pricing page. The 'Buy on AWS Marketplace' badge, CTA, and 'ideal for up to 500 users' messaging are no longer present.
Tiers consolidated 4→2 (Silver/Gold/Platinum/Diamond → SAT Foundation/SAT Advanced); MSRP raised across all volume bands (25-50 seats: $1.90→$2.40, $3.25→$3.75); 101-500 band split into 101-250/251-500; added multi-region currency selector (8 regions).
Quarterly roll-up · includes Jun 29 weekly, Jun 15 weekly, May 11 weekly
KnowBe4 added AWS Marketplace as a purchasing channel, ideal for up to 500 users, keeping procurement and billing in one place.
KnowBe4 SAT replaced 4 tiers (Silver/Gold/Platinum/Diamond) with 2 tiers (SAT Foundation $2.40, SAT Advanced $3.75/seat, 25-50). Prices raised from Silver $1.90/Diamond $3.25. Multi-currency pricing added.
Research KnowBe4's pricing with the Pulse Agent
Ask anything about KnowBe4's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Type | Price |
|---|---|---|
| SAT Foundation | Plan | $2.4 /seat/mo |
| SAT Advanced | Plan | $3.75 /seat/mo |
| Compliance Plus | Add-on | $0.93 /seat/mo |
| KnowBe4 Student Edition | Add-on | $0.17 /seat/mo |
| PhishER Plus | Add-on | $1.5 /seat/mo |
| SecurityCoach | Add-on | $1.2 /seat/mo |
Company Facts
How KnowBe4 compares with its peers
| Company | Entry price | Last change |
|---|---|---|
G Gremlin | Contact | Sep 7, 2026 |
P Proofpoint | $2.75 /active user/mo | — |
M Mimecast | Contact | — |
I Infosec | Contact | — |
H Hoxhunt | — | — |
1 1password | $2.49 /user/mo, billed annually | Jul 6, 2026 |
KnowBe4 pricing FAQ
- How much does KnowBe4 cost?
- KnowBe4 pricing starts at $2.4/seat/mo on SAT Foundation. KnowBe4 lists 2 plans on its pricing page.
- Does KnowBe4 have a free plan?
- No. KnowBe4 does not list a free tier; paid plans start at $2.4/seat/mo on SAT Foundation.
- What pricing model does KnowBe4 use?
- KnowBe4 uses subscription pricing across 2 plans.
- When did KnowBe4 last change its pricing?
- Jun 29, 2026: KnowBe4 drops AWS Marketplace buying option from pricing page.
- How often has KnowBe4 changed its pricing?
- Pulse has recorded 4 pricing changes for KnowBe4 since it started tracking on Feb 25, 2026; the pricing page was last captured on Jul 3, 2026.