Ito AI drops free tier, launches $40/mo Pro plan for dev teams
What happened
Between the Jun 22, 2026 and Jun 29, 2026 captures of Ito AI's pricing page, Pulse recorded 2 changes: Enterprise plan features completely revamped: replaced specific operational features (custom onboarding, smoke testing, demo videos) with compliance and enterprise-tier capabilities (Custom DPA, Custom invoicing, Higher limits); Free Trial ($0) plan replaced by paid Pro plan at $40/mo for startups and small teams, introducing Code Reviews (20/seat), Unlimited Repositories, Custom Rules, and Team Analytics. Pulse files it as a packaging change (feature change, package change) with a neutral direction.
Ito AI's previous recorded change was "Ito AI: Pro cut from $150/seat/mo to $40/mo with metered code reviews, Team becomes Enterprise" (Jul 3, 2026). Before that Pulse recorded "Ito AI launches free Open Source plan with PR testing for OSS projects" (Apr 13, 2026). Ito AI has been tracked since 2026-03-18.
In the same window Anthropic, Google, Cohere, Mistral AI and OpenAI also changed their Software Development & Testing pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Enterprise · FeatureFeature change
Enterprise plan features completely revamped: replaced specific operational features (custom onboarding, smoke testing, demo videos) with compliance and enterprise-tier capabilities (Custom DPA, Custom invoicing, Higher limits).
- Free Trial · PackagingPackage change
Free Trial ($0) plan replaced by paid Pro plan at $40/mo for startups and small teams, introducing Code Reviews (20/seat), Unlimited Repositories, Custom Rules, and Team Analytics.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise | Feature | Enterprise plan features completely revamped: replaced specific operational features (custom onboarding, smoke testing, demo videos) with compliance and enterprise-tier capabilities (Custom DPA, Custom invoicing, Higher limits). | Feature change | |
| Free Trial | Packaging | — | $40/mo | Package change |
Values as written on Ito AI's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Ito AI's pricing page (ito.ai) from Jun 22, 2026 and Jun 29, 2026; the change is marked around the middle of the page.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Ito AI, the last 90 days
Full history- Sep 7, 2026decreaseIto AI doubles Pro plan's included Code Reviews to 50, slashes overage to $1
- Aug 24, 2026packagingIto AI slashes free reviews 80%, cutting "Get started today" cap to just 20
- Aug 17, 2026packagingIto AI: Free allowance increased from 5 PRs to 100 reviews
- Jun 29, 2026improvedIto AI drops free tier, launches $40/mo Pro plan for dev teams · this change
- Jul 3, 2026packagingIto AI: Pro cut from $150/seat/mo to $40/mo with metered code reviews, Team becomes Enterprise
- Apr 13, 2026improvedIto AI launches free Open Source plan with PR testing for OSS projects
Across Software Development & Testing in the same window
All Software Development & Testing changes- AnthropicJun 29Anthropic adds Claude AI to all consumer plan tiers
- GoogleJun 24Google Workspace drops 50%-off promo from Starter, Standard, Plus
- CohereJun 15Cohere adds Coding Models tier, expanding to 4 product categories
- Mistral AIJun 2Mistral AI adds Task scheduling, Skills, and Workflows in major overhaul
- OpenAIMay 11OpenAI API raises GPT-Realtime-2 text output 50%, adds translate
Questions about this change
Did Ito AI raise prices in June 2026?
No list-price increase was recorded between Jun 22, 2026 and Jun 29, 2026. The change Pulse detected was a packaging change: feature change, package change.
What changed on Ito AI's pricing page between Jun 22, 2026 and Jun 29, 2026?
Enterprise plan features completely revamped: replaced specific operational features (custom onboarding, smoke testing, demo videos) with compliance and enterprise-tier capabilities (Custom DPA, Custom invoicing, Higher limits); Free Trial ($0) plan replaced by paid Pro plan at $40/mo for startups and small teams, introducing Code Reviews (20/seat), Unlimited Repositories, Custom Rules, and Team Analytics. Pulse compared the captures it took on Jun 22, 2026 and Jun 29, 2026; the before/after table above lists each item as written on the page.
How often does Ito AI change its pricing?
Pulse recorded 1 other pricing-page change for Ito AI in the 90 days before this one; the previous change was "Ito AI: Pro cut from $150/seat/mo to $40/mo with metered code reviews, Team becomes Enterprise" on Jul 3, 2026; Ito AI has been tracked since 2026-03-18.