Honeybook Announces Significant Price Increases Across All Plans, with Premium Plan Rising 65% to $109/Month
What happened
Between the Jan 1, 2025 and Apr 1, 2025 captures of Honeybook's pricing page, Pulse recorded 10 changes: Unlimited live lead forms quota added to Premium plan; Up to 2 live lead forms quota added to Starter plan; Expense management feature removed from Essentials plan; SMS reminders feature added to Essentials plan; Onboarding specialist feature removed from Premium plan; AI Assistant renamed to HoneyBook AI with updated availability (now available on Essentials and Premium plans, with Beta access on Starter); Starter plan increased from $16/month to $29/month (81% increase, billed yearly); Essentials plan increased from $32/month to $49/month (53% increase, billed yearly); Premium plan increased from $66/month to $109/month (65% increase, billed yearly); Up to 10 live lead forms quota added to Essentials plan. Pulse files it as a pricing change (threshold added, feature removed, feature added, feature change, price increase) with an upward direction. Pulse's latest capture (Sep 14, 2026) lists Starter at $29, Essentials at $36.75 and Premium at $81.75.
Honeybook's previous recorded change was "Honeybook Announces Major Price Hikes Across Plans, Essentials Up 53%, Premium Up 65%, Starter Up 81%, Effective Feb 4, 2025" (Q4 2024). Honeybook has been tracked since 2023-11-14.
In the same window Zoho and Freshbooks also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Premium · LimitAdded
BeforeNot listed
AfterUnlimited live lead forms quota
- Starter · LimitAdded
BeforeNo Up to 2 live lead forms quota
AfterUp to 2 live lead forms quota
- Essentials · FeatureRemoved
BeforeExpense management feature
AfterNo Expense management feature
- Essentials · FeatureAddedNo SMS reminders featureSMS reminders feature
- Premium · FeatureRemoved
BeforeOnboarding specialist feature
AfterNo Onboarding specialist feature
- Essentials, Premium, Starter · FeatureRenamedAI AssistantHoneyBook AI
- Starter · Price+81%$16/month$29/month
- Essentials · Price+53%$32/month$49/month
- Premium · Price+65%$66/month$109/month
- Essentials · LimitAdded
BeforeNo Up to 10 live lead forms quota
AfterUp to 10 live lead forms quota
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Premium | Limit | Not listed | Unlimited live lead forms quota | Added |
| Starter | Limit | No Up to 2 live lead forms quota | Up to 2 live lead forms quota | Added |
| Essentials | Feature | Expense management feature | No Expense management feature | Removed |
| Essentials | Feature | No SMS reminders feature | SMS reminders feature | Added |
| Premium | Feature | Onboarding specialist feature | No Onboarding specialist feature | Removed |
| Essentials, Premium, Starter | Feature | AI Assistant | HoneyBook AI | Renamed |
| Starter | Price | $16/month | $29/month | +81% |
| Essentials | Price | $32/month | $49/month | +53% |
| Premium | Price | $66/month | $109/month | +65% |
| Essentials | Limit | No Up to 10 live lead forms quota | Up to 10 live lead forms quota | Added |
Values as written on Honeybook's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Honeybook's pricing page (honeybook.com) from Jan 1, 2025 and Apr 1, 2025; the change is marked on the page, where starter price reads $16/month and then $29/month.
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The two full-page captures with this change marked up are free with an account.
Honeybook, the last 90 days
Full history- Sep 14, 2026packagingHoneybook adopts cumulative plan-tier copy on Essentials and Premium cards
- May 12, 2026decreaseHoneybook slashes card fees to 2.7% + 10¢ for all plans
- Q1 2025improvedHoneybook Announces Significant Price Increases Across All Plans, with Premium Plan Rising 65% to $109/Month · this change
- Q4 2024increaseHoneybook Announces Major Price Hikes Across Plans, Essentials Up 53%, Premium Up 65%, Starter Up 81%, Effective Feb 4, 2025
Across Business Operations in the same window
All Business Operations changes- ZohoJan 11Zoho Sprints Premier Plan Enhances Features with New Layout Rules Addition
- FreshbooksJan 10Freshbooks Increases Promotional Discount to 75% Off for 3 Months While Reducing Free Trial Period to 7 Days
- ZohoJan 11Zoho Sprints Elite Plan Now Offers Unlimited User Capacity
- ZohoJan 11Zoho Sprints Launches Enterprise Plan at $7.50/User/Month with Advanced Features and 250GB Storage
- ZohoJan 11Zoho Sprints Introduces Generative AI Integration to Starter Plan, Enhancing Accessibility and Functionality
Questions about this change
Did Honeybook raise prices in April 2025?
Yes. Pulse captured Honeybook's pricing page on Jan 1, 2025 and again on Apr 1, 2025 and recorded 3 price increases: Starter: $16/month → $29/month (+81%); Essentials: $32/month → $49/month (+53%); Premium: $66/month → $109/month (+65%).
What changed on Honeybook's pricing page between Jan 1, 2025 and Apr 1, 2025?
Premium limit: Not listed → Unlimited live lead forms quota, added; Starter limit: No Up to 2 live lead forms quota → Up to 2 live lead forms quota, added; Essentials feature: Expense management feature → No Expense management feature, removed; Essentials feature: No SMS reminders feature → SMS reminders feature, added; Premium feature: Onboarding specialist feature → No Onboarding specialist feature, removed; Essentials, Premium, Starter feature: AI Assistant → HoneyBook AI, renamed; Starter price: $16/month → $29/month (+81%); Essentials price: $32/month → $49/month (+53%); Premium price: $66/month → $109/month (+65%); Essentials limit: No Up to 10 live lead forms quota → Up to 10 live lead forms quota, added. Pulse compared the captures it took on Jan 1, 2025 and Apr 1, 2025; the before/after table above lists each item as written on the page.
How often does Honeybook change its pricing?
Pulse recorded 1 other pricing-page change for Honeybook in the 90 days before this one; the previous change was "Honeybook Announces Major Price Hikes Across Plans, Essentials Up 53%, Premium Up 65%, Starter Up 81%, Effective Feb 4, 2025" in Q4 2024; Honeybook has been tracked since 2023-11-14.