Hive Introduces Free AI Messaging for All Plans, Enhancing User Experience
What happened
Between the Jul 1, 2024 and Oct 1, 2024 captures of Hive's pricing page, Pulse recorded 3 changes: AI free messaging added to all plans highlighting 'Use our AI project planner and content generator for free'; Custom analytics & reporting feature removed from Enterprise plan description; Analytics add-on renamed to 'Advanced Reporting' with price decrease from $6 to $5. Pulse files it as a packaging change (feature added, feature removed, add-on change) with an upward direction. Pulse's latest capture (Oct 18, 2026) lists Starter at $5, Teams at $12, Buzz AI at $12, Proofing & Approvals at $5 and Timesheets at $5.
Hive's previous recorded change was "Hive Removes Goals Add-On from Premium, Bundles into Starter, Teams, and Enterprise Plans" (Q2 2024). Hive has been tracked since 2023-11-14.
In the same window ClickUp, Asana and Notion also changed their Project Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- All plans · FeatureAddedNo AI free messagingAI free messaging
- Enterprise · FeatureRemoved
BeforeCustom analytics & reporting feature
AfterNot listed
- — · Add-on−17%$6$5
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| All plans | Feature | No AI free messaging | AI free messaging | Added |
| Enterprise | Feature | Custom analytics & reporting feature | Not listed | Removed |
| — | Add-on | $6 | $5 | −17% |
Values as written on Hive's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Hive's pricing page (hive.com) from Jul 1, 2024 and Oct 1, 2024; the change is marked on the page, where AI free messaging now appears.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Hive, the last 90 days
Full history- Apr 13, 2026packagingHive renames the Advanced Dashboards add-on to Custom Dashboards and lists AI Assistant on the Starter plan again
- Jan 11, 2026packagingHive Introduces Buzz AI Add-On at $8/User/Month Amid Removal of AI Features from Starter and Free Plans
- Q4 2024packagingHive Renames Advanced Reporting to Custom Dashboards, Keeping $5/User/Month Pricing
- Q3 2024packagingHive Introduces Free AI Messaging for All Plans, Enhancing User Experience · this change
- Q2 2024packagingHive Removes Goals Add-On from Premium, Bundles into Starter, Teams, and Enterprise Plans
Across Project Management in the same window
All Project Management changes- ClickUpJan 11ClickUp Removes Personal and Workspace Connected Search, Moves Advanced Public Sharing to Enterprise, Adds Unlimited Whiteboards and SMS 2FA to Business Plan
- AsanaJan 11Asana Removes User Seat Limits on Starter and Advanced Plans, Introduces Unlimited Automations and AI Studio Features
- NotionJan 10Notion Bundles AI Features into Paid Plans, Removing Standalone AI Add-On for Enhanced User Experience
Questions about this change
Did Hive raise prices in October 2024?
No list-price increase was recorded between Jul 1, 2024 and Oct 1, 2024. The change Pulse detected was a packaging change: feature added, feature removed, add-on change.
What changed on Hive's pricing page between Jul 1, 2024 and Oct 1, 2024?
All plans feature: No AI free messaging → AI free messaging, added; Enterprise feature: Custom analytics & reporting feature → Not listed, removed; add-on: $6 → $5 (−17%). Pulse compared the captures it took on Jul 1, 2024 and Oct 1, 2024; the before/after table above lists each item as written on the page.
How often does Hive change its pricing?
Pulse recorded 1 other pricing-page change for Hive in the 90 days before this one; the previous change was "Hive Removes Goals Add-On from Premium, Bundles into Starter, Teams, and Enterprise Plans" in Q2 2024; Hive has been tracked since 2023-11-14.