Swan AI launches $200 Starter plan, slashes annual discount from 40% to 20%
What happened
Between the Apr 27, 2026 and May 4, 2026 captures of Swan AI's pricing page, Pulse recorded 3 changes: Annual billing discount reduced from 40% to 20% off platform fees. The 'Save up to 40%' banner and large annual commitment section now shows 20% maximum savings; Credit top-up purchasing introduced: customers can now purchase additional credits at 150% of their plan credit rate, labeled 'Purchase Top-Ups for 150% your plan rate'; New Starter plan introduced at $200/mo with 1,000 credits included at $0.20/credit, positioned between Solo and Growth tiers. Pulse files it as a pricing change (discount change, new add-on, new plan) with an upward direction. Pulse's latest capture (Sep 28, 2026) lists Solo at $80, Starter at $160 and Growth at $335.
This is the first pricing-page change Pulse has recorded for Swan AI. Swan AI has been tracked since 2026-03-20.
In the same window Microsoft, Google, OpenAI and Anthropic also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Discount−50%40%20%
- — · Add-onAdded
BeforeNo Credit top-up purchasing
AfterCredit top-up purchasing
- Starter, Solo, Growth · PlanAddedNo Starter planStarter plan
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Discount | 40% | 20% | −50% |
| — | Add-on | No Credit top-up purchasing | Credit top-up purchasing | Added |
| Starter, Solo, Growth | Plan | No Starter plan | Starter plan | Added |
Values as written on Swan AI's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Swan AI's pricing page (www.getswan.com) from Apr 27, 2026 and May 4, 2026; the change is marked in the lower part of the page, where discount reads 40% and then 20%.
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Swan AI, pricing history
Full history- Jul 13, 2026packagingSwan AI slashes monthly credits up to 69% while prices hold steady
- Jul 2, 2026increaseSwan AI hikes Solo price to $100/mo but triples its monthly credits to 650
- Jul 3, 2026packagingSwan replaces credit-tier pricing with flat fees; Growth jumps $99->$419/mo
- May 4, 2026packagingSwan AI launches $200 Starter plan, slashes annual discount from 40% to 20% · this change
Across CRM in the same window
All CRM changes- MicrosoftMay 5Microsoft Dynamics365 swaps Record updates for prebuilt Sales Close Agent
- GoogleMay 4Google Workspace rolls out Workspace Studio AI flows across all plans
- OpenAIApr 27OpenAI API cuts image output pricing, launches GPT-image-2
- AnthropicApr 21Anthropic API launches Managed Agents at $0.08 per session-hour of runtime
Questions about this change
Did Swan AI raise prices in May 2026?
No list-price increase was recorded between Apr 27, 2026 and May 4, 2026. The change Pulse detected was a pricing change: discount change, new add-on, new plan.
What changed on Swan AI's pricing page between Apr 27, 2026 and May 4, 2026?
Discount: 40% → 20% (−50%); add-on: No Credit top-up purchasing → Credit top-up purchasing, added; Starter, Solo, Growth plan: No Starter plan → Starter plan, added. Pulse compared the captures it took on Apr 27, 2026 and May 4, 2026; the before/after table above lists each item as written on the page.
How often does Swan AI change its pricing?
Pulse recorded 0 other pricing-page changes for Swan AI in the 90 days before this one; Swan AI has been tracked since 2026-03-20.