Hearth swaps seat-based tiers for AI plans, drops $99 setup fee
What happened
Between the Jul 6, 2026 and Jul 13, 2026 captures of Hearth's pricing page, Pulse recorded 2 changes: Hearth restructured 3 pricing tiers from license-count based (Essentials/Pro/Elite, 1/5/10 seats) to AI-capability based (Hearth Pro, Pro+Harper, Enterprise); removed $99 setup fee and seat-count disclosures; Hearth introduced Harper AI (receptionist, follow-up, loan assist) as a new tier, moved Concierge from an optional add-on to baseline, and added Enterprise marketing audit, account manager, and masterclass. Pulse files it as a packaging change (package change, feature added) with an upward direction. The current page lists Essentials at $124.92, Pro at $149.92, Priority Support at $24.92 and 0% Intro APR Credit Cards at $33.25.
It lands 7 days after Hearth's previous change, "Hearth: annual pricing hidden across all plans (was $1,499-$4,999)" (Jul 6, 2026). Hearth has been tracked since 2026-05-01.
In the same window Squarespace, Revolut, Stripe and Adyen also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Essentials, Pro, Elite · PackagingRemoved
Before$99 setup fee and seat-count disclosures
AfterNot listed
- — · FeatureChangedan optional add-onbaseline
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Essentials, Pro, Elite | Packaging | $99 setup fee and seat-count disclosures | Not listed | Removed |
| — | Feature | an optional add-on | baseline | Changed |
Values as written on Hearth's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Hearth's pricing page (gethearth.com) from Jul 6, 2026 and Jul 13, 2026; the change is marked near the top of the page, where the setup fee and seat-count disclosures no longer appears.
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Hearth, the last 90 days
Full history- Jul 13, 2026packagingHearth swaps seat-based tiers for AI plans, drops $99 setup fee · this change
- Jul 6, 2026packagingHearth: annual pricing hidden across all plans (was $1,499-$4,999)
Across Business Operations in the same window
All Business Operations changes- SquarespaceJul 13Squarespace hikes Basic/Core/Plus pricing up to 25%, rebrands AI feature label
- RevolutJul 4Revolut: Commission-free trades broken for Standard/Plus; Flexible Cash Funds APY adjusted
- StripeApr 27Stripe rebrands Financial Accounts as Treasury
- AdyenApr 19Adyen expands India payments with RuPay and UPI support
Questions about this change
Did Hearth raise prices in July 2026?
No list-price increase was recorded between Jul 6, 2026 and Jul 13, 2026. The change Pulse detected was a packaging change: package change, feature added.
What changed on Hearth's pricing page between Jul 6, 2026 and Jul 13, 2026?
Essentials, Pro, Elite packaging: $99 setup fee and seat-count disclosures → Not listed, removed; feature: an optional add-on → baseline, changed. Pulse compared the captures it took on Jul 6, 2026 and Jul 13, 2026; the before/after table above lists each item as written on the page.
How often does Hearth change its pricing?
Pulse recorded 1 other pricing-page change for Hearth in the 90 days before this one; the previous change was "Hearth: annual pricing hidden across all plans (was $1,499-$4,999)" on Jul 6, 2026; Hearth has been tracked since 2026-05-01.