Hearth: annual pricing hidden across all plans (was $1,499-$4,999)
What happened
Between the Jun 29, 2026 and Jul 6, 2026 captures of Hearth's pricing page, Pulse recorded one change: Essentials, Pro, and Elite plans no longer show explicit annual pricing ($1,499/$1,799/$4,999 per year); pricing page redesigned to hide prices behind "Get a Demo" CTAs. In detail: Essentials ($1,499/yr), Pro ($1,799/yr), and Elite ($4,999/yr) no longer show explicit annual pricing; plan cards and FAQ now omit dollar figures entirely, replaced by "Get a Demo" CTAs. Pulse files it as a pricing change (price hidden) with a downward direction. Pulse's latest capture (Jul 13, 2026) lists Essentials at $124.92, Pro at $149.92, Priority Support at $24.92 and 0% Intro APR Credit Cards at $33.25.
This is the first pricing-page change Pulse has recorded for Hearth. Hearth has been tracked since 2026-05-01.
In the same window Revolut, Squarespace, Stripe and Adyen also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Essentials, Pro, Elite · Price visibilityRemoved
Beforeexplicit annual pricing
AfterNo explicit annual pricing
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Essentials, Pro, Elite | Price visibility | explicit annual pricing | No explicit annual pricing | Removed |
Values as written on Hearth's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Hearth's pricing page (gethearth.com) from Jun 29, 2026 and Jul 6, 2026; the change is marked around the middle of the page, where the explicit annual pricing no longer appears.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Hearth, pricing history
Full history- Jul 13, 2026packagingHearth swaps seat-based tiers for AI plans, drops $99 setup fee
- Jul 6, 2026packagingHearth: annual pricing hidden across all plans (was $1,499-$4,999) · this change
Across Business Operations in the same window
All Business Operations changes- RevolutJul 4Revolut: Commission-free trades broken for Standard/Plus; Flexible Cash Funds APY adjusted
- SquarespaceJun 2Squarespace slashes prices up to 30% across all subscription tiers
- StripeApr 27Stripe rebrands Financial Accounts as Treasury
- AdyenApr 19Adyen expands India payments with RuPay and UPI support
Questions about this change
Did Hearth raise prices in July 2026?
No list-price increase was recorded between Jun 29, 2026 and Jul 6, 2026. The change Pulse detected was a pricing change: price hidden.
What changed on Hearth's pricing page between Jun 29, 2026 and Jul 6, 2026?
Essentials, Pro, Elite price visibility: explicit annual pricing → No explicit annual pricing, removed. Pulse compared the captures it took on Jun 29, 2026 and Jul 6, 2026; the before/after table above lists each item as written on the page.
How often does Hearth change its pricing?
Pulse recorded 0 other pricing-page changes for Hearth in the 90 days before this one; Hearth has been tracked since 2026-05-01.