Figma Expands Starter Plan with New AI Credits: 150 Daily and 500 Monthly Allocations
What happened
Between the Oct 9, 2025 and Jan 1, 2026 captures of Figma's pricing page, Pulse recorded one change: Starter plan AI credits changed from 'Limited AI credits' to specific allocation: 150 AI credits/day, up to 500 AI credits/mo. Pulse files it as a packaging change (limit increase) with an upward direction. Pulse's latest capture (Oct 19, 2026) lists Organization at $5, Enterprise at $5 and Professional at $16.
Figma's previous recorded change was "Figma Introduces AI Credits Allocation: Enterprise Plan Now Offers 4250 Credits/Month" (Q3 2025). Before that Pulse recorded "Figma Launches Figma Make (Beta) for AI-Powered Web App Development, Included in Full Seat Plans with Usage Limits" (Q2 2025), "Figma Restructures Pricing with New Seat Types, Monthly Options, and Significant Price Increases for Professional, Organization, and Enterprise Plans" (Q1 2025) and "Figma Slides Pricing Shift: Now Included in Full, Dev, and Collab Seats Starting March 11, 2025" (Q4 2024). Figma has been tracked since 2023-11-14.
In the same window Sketch and Adobe also changed their Collaboration & Productivity pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter, AI credits · LimitChanged'Limited AI credits'specific allocation
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter, AI credits | Limit | 'Limited AI credits' | specific allocation | Changed |
Values as written on Figma's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Figma's pricing page (figma.com) from Oct 9, 2025 and Jan 1, 2026; the change is marked near the top of the page, where "'Limited AI credits'" becomes "specific allocation".
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The two full-page captures with this change marked up are free with an account.
Figma, pricing history
Full history- Aug 29, 2026packagingFigma boosts AI credits add-on: up to 2x more on Professional, 1.6x on Enterp...
- Apr 13, 2026packagingFigma Drops Free Student Plans, Adds Paid Viewer Requirements
- Mar 16, 2026packagingFigma launches AI credits and Governance+ add-ons across all plans
- Jan 11, 2026improvedFigma Expands Starter Plan with New AI Credits: 150 Daily and 500 Monthly Allocations · this change
- Q3 2025improvedFigma Introduces AI Credits Allocation: Enterprise Plan Now Offers 4250 Credits/Month
- Q2 2025packagingFigma Launches Figma Make (Beta) for AI-Powered Web App Development, Included in Full Seat Plans with Usage Limits
- Q1 2025increaseFigma Restructures Pricing with New Seat Types, Monthly Options, and Significant Price Increases for Professional, Organization, and Enterprise Plans
- Q4 2024packagingFigma Slides Pricing Shift: Now Included in Full, Dev, and Collab Seats Starting March 11, 2025
- Q2 2024improvedFigma Increases Professional Plan Price by 25% to $15/mo Amidst New Features and Plan Renaming
- Q1 2024packagingFigma Simplifies Branding: Professional Plan Renamed to Professional
Across Collaboration & Productivity in the same window
All Collaboration & Productivity changes- SketchJan 12Sketch Removes Unlimited Versions Metric from Business Plan, Enhancing Focus on Online Storage
- AdobeJan 10Adobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans
- SketchJan 12Sketch Renames Smart Layout in Groups to Stack Layout, Enhancing User Experience
- SketchJan 12Sketch Business Subscription Price Increased by 10% to $22/mo
- AdobeJan 10Adobe Creativecloud Removes Early Access Discount for Firefly Plans, Signaling Significant Pricing Strategy Shift
Questions about this change
Did Figma raise prices in January 2026?
No list-price increase was recorded between Oct 9, 2025 and Jan 1, 2026. The change Pulse detected was a packaging change: limit increase.
What changed on Figma's pricing page between Oct 9, 2025 and Jan 1, 2026?
Starter, AI credits limit: 'Limited AI credits' → specific allocation, changed. Pulse compared the captures it took on Oct 9, 2025 and Jan 1, 2026; the before/after table above lists each item as written on the page.
How often does Figma change its pricing?
Pulse recorded 0 other pricing-page changes for Figma in the 90 days before this one; the previous change was "Figma Introduces AI Credits Allocation: Enterprise Plan Now Offers 4250 Credits/Month" in Q3 2025; Figma has been tracked since 2023-11-14.