Fastly Introduces Tiered Pricing for Image Optimizer Add-On, Starting Free for Up to 100k Requests
What happened
Between the Jul 4, 2025 and Oct 6, 2025 captures of Fastly's pricing page, Pulse recorded one change: Image Optimizer add-on pricing details added to products section with tiered monthly usage pricing: Free for 0-100k requests, $0.50 per 10k for 100k-10M requests, decreasing to $0.01 per 10k for 5B+ requests. Pulse files it as a packaging change (new add-on) with an upward direction. Pulse's latest capture (Oct 19, 2026) lists Basic at $1,500, Starter at $6,000 and Usage-Based at $0.12 per GB bandwidth + $500 per mutual TLS domain.
Fastly's previous recorded change was "Fastly Removes WebSockets 30-Day Free Trial from Pricing Page" (Q1 2025). Before that Pulse recorded "Fastly Introduces DDoS Protection Add-On with Tiered Pricing, Enhancing Security Offerings for Customers" (Q4 2024), "Fastly Increases Monthly Credit to $100 and Clarifies Free Tier Usage Cap Across All Products" (Q3 2024) and "Fastly Reveals New Network Services Pricing: Basic Package at $1,500/month and Starter Package at $6,000/month" (Q2 2024). Fastly has been tracked since 2023-12-09.
In the same window Cloudflare and Aws also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Add-onAdded
BeforeNot listed
AfterImage Optimizer add-on pricing details
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Add-on | Not listed | Image Optimizer add-on pricing details | Added |
Values as written on Fastly's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Fastly's pricing page (fastly.com) from Jul 4, 2025 and Oct 6, 2025; the change is marked in the lower part of the page, where Image Optimizer add-on pricing details now appears.
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Fastly, pricing history
Full history- Sep 28, 2026packagingFastly launches AI Platform: usage-based Runtime Control from $1.75
- Jul 27, 2026packagingFastly relabels mTLS quota units to "domains" across Network Services tiers
- Jul 27, 2026packagingFastly: Mutual TLS limit relabeled from 'mTLS' to 'domains' (quantities unchanged)
- Q3 2025packagingFastly Introduces Tiered Pricing for Image Optimizer Add-On, Starting Free for Up to 100k Requests · this change
- Q1 2025packagingFastly Removes WebSockets 30-Day Free Trial from Pricing Page
- Q4 2024packagingFastly Introduces DDoS Protection Add-On with Tiered Pricing, Enhancing Security Offerings for Customers
- Q3 2024packagingFastly Increases Monthly Credit to $100 and Clarifies Free Tier Usage Cap Across All Products
- Q2 2024packagingFastly Reveals New Network Services Pricing: Basic Package at $1,500/month and Starter Package at $6,000/month
- Q1 2024packagingFastly Increases TLS Domain Capacity in Ultimate Plan by 88% While Removing 30-Day Trial Offer
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- CloudflareJan 11Cloudflare Zero Trust Services Introduces Comprehensive Pricing Restructure with Enhanced Feature Comparison and Free Network Flow Monitoring
- AwsJan 11Aws Kendra Expands Free Tier to Include GenAI Enterprise Edition, Offering 750 Hours for First 30 Days
- CloudflareJan 11Cloudflare Zero Trust Services Introduces Log Explorer Add-On with Usage-Based Pricing: Free for First 10 GB, $1/GB After
- CloudflareJan 11Cloudflare Network Services Sees 23% Increase in Daily Threats Blocked, Rising from 190 Billion to 234 Billion
- CloudflareJan 11Cloudflare Network Services Boosts Network Capacity by 21% to 388 Tbps Amid Global City Presence Reduction
Questions about this change
Did Fastly raise prices in October 2025?
No list-price increase was recorded between Jul 4, 2025 and Oct 6, 2025. The change Pulse detected was a packaging change: new add-on.
What changed on Fastly's pricing page between Jul 4, 2025 and Oct 6, 2025?
Add-on: Not listed → Image Optimizer add-on pricing details, added. Pulse compared the captures it took on Jul 4, 2025 and Oct 6, 2025; the before/after table above lists each item as written on the page.
How often does Fastly change its pricing?
Pulse recorded 0 other pricing-page changes for Fastly in the 90 days before this one; the previous change was "Fastly Removes WebSockets 30-Day Free Trial from Pricing Page" in Q1 2025; Fastly has been tracked since 2023-12-09.