San Francisco-based generative AI infrastructure company founded 2021. Private. Operates in AI media inference, serving developers and enterprises with fast serverless APIs for image, video, and audio generation models.
Pricing Change History
8 changes · 2 summariesMiniMax H3 Max Image/Text to Video cut from $0.05 to $0.03 per second; H3 Max Turbo Image/Text to Video cut from $0.025 to $0.015 per second. Reference to Video unchanged at $0.05.
Includes Oct 20 · plus changes seen Oct 26, 2026
New FLUX 3 Max video model (post-trained by fal) added to Model API pricing at $0.085/sec ($0.425 per 5-sec video) and promoted in the site banner. Model API tables also expanded from 10 featured endpoints to 17-24 models per category with new price-per-output columns; ElevenLabs TTS rows dropped from the featured Audio list (ElevenLabs is still listed as a provider).
Flux 3 Image (blackforestlabs/flux-3/edit-image) Model API price doubled from $0.024 to $0.048 per megapixel (41.67 to 20.83 megapixels per $1)
Includes Oct 16 · first seen Oct 16, 2026
Flux 3 Image (blackforestlabs/flux-3/edit-image) price doubled from $0.024 to $0.048 per megapixel unit; units per $1 fell from 41.67 to 20.83 megapixels
Flux 3 Image (blackforestlabs/flux-3/edit-image) added to Model API pricing table at $0.024 per megapixel (41.67 megapixels per $1)
Includes Oct 9 · first seen Oct 9, 2026
New Flux 3 Image (blackforestlabs/flux-3/edit-image) added to Image models rate card at $0.024 per megapixel (41.67 megapixels per $1).
fal Serverless GPU rates rose (H100 $1.89->$2.49/hr, B300 $4.49->$5.99); GB200 GPU added; MiniMax H3 Max video per-second prices doubled ($0.025->$0.05)
H100 GPU (80GB) list price increased from $3.99/h to $4.50/h; the ‘as low as’ rate stayed at $1.89/h
Current plans
| Plan | Price |
|---|---|
| Audio Model APIs | Usage-based |
Also priced by usage
| |
| 3D Model APIs | Usage-based |
Also priced by usage
| |
| Serverless Compute | Usage-based |
Also priced by usage
| |
| Video Model APIs | Usage-based |
Also priced by usage
| |
| Image Model APIs | Usage-based |
Also priced by usage
| |
| Enterprise | Contact |
Company Facts
Pulse news about fal
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How fal compares with its peers
| Company | Entry price |
|---|---|
T Together AILast change: Nov 13, 2026 | $0.05 per PTU/minute |
H HuggingfaceLast change: Nov 2, 2026 | $9 /mo |
M ModalLast change: Nov 13, 2026 | $250 /mo |
R RunwayLast change: Nov 2, 2026 | $12 /mobilled annually |
S Stability AINo changes logged | $50 /mo |
A AnthropicLast change: Nov 11, 2026 | $17 /mobilled annually |
fal pricing FAQ
- How much does fal cost?
- fal prices on usage: the Audio Model APIs plan is $0.10 per 1,000 characters (MiniMax Speech 2.8 HD) + $0.20 per 100 seconds (ElevenLabs Sound Effects v2).
- Does fal have a free plan?
- No. fal does not list a free tier.
- What pricing model does fal use?
- fal uses usage-based pricing across 6 plans.
- When did fal last change its pricing?
- Oct 26, 2026: fal slashes MiniMax H3 Max video pricing 40% to $0.03 per second.
- How often has fal changed its pricing?
- Pulse has recorded 8 pricing changes for fal since it started tracking on Jul 15, 2026; the pricing page was last checked on Nov 14, 2026.
- What does “tracked since” mean?
- It's the date of the first saved copy of the pricing page that Pulse checked for changes against a later copy. For a few companies we hold older copies that Pulse never checked for changes, and those don't change this date. If Pulse has never checked two copies, it's the date of the first saved copy.
- Who are fal's pricing peers?
- Pulse compares fal with Together AI, Huggingface, Modal, Runway, Stability AI and Anthropic.