ExpressVPN hikes all plan prices 50%, reversing recent discount
What happened
Between the May 18, 2026 and May 25, 2026 captures of ExpressVPN's pricing page, Pulse recorded one change: All plans increased ~50%: Basic $2.29→$3.49/mo (Save 82%→73%), Advanced $2.99→$4.49/mo (Save 78%→67%), Pro $4.99→$7.49/mo (Save 75%→62%). First 28 months billing: Basic $64.12→$97.72, Advanced $83.72→$125.72, Pro $139.72→$209.72. Reversal of 2026W21 price decrease; matches known A/B test experiment. Pulse files it as a pricing change (price increase) with an upward direction. Pulse's latest capture (Oct 5, 2026) lists Basic at $3.99, Advanced at $4.49 and Express Pro at $7.49.
It lands 7 days after ExpressVPN's previous change, "ExpressVPN cuts all plan prices up to 33%: Basic $3.49→$2.29/mo" (May 18, 2026). Before that Pulse recorded "ExpressVPN raises all plan prices 25%, slashes promo discounts" (May 12, 2026), "ExpressVPN Slashes All Plan Prices 20% in Spring Sale Through April 20" (Apr 13, 2026) and "ExpressVPN Bundles Private AI Chatbot With Pro Plan at No Extra Cost" (Apr 9, 2026). ExpressVPN has been tracked since 2023-11-14.
In the same window CyberGhost VPN, Surfshark, NordVPN and Hotspot Shield also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Basic, Advanced · Price+52%$2.29$3.49/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Basic, Advanced | Price | $2.29 | $3.49/mo | +52% |
Values as written on ExpressVPN's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of ExpressVPN's pricing page (expressvpn.com) from May 18, 2026 and May 25, 2026; the change is marked near the top of the page, where basic, advanced price reads $2.29 and then $3.49/mo.
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The two full-page captures with this change marked up are free with an account.
ExpressVPN, the last 90 days
Full history- Jul 3, 2026improvedExpressVPN: New ExpressAI product launched + World Cup promo pricing + eSIM cap
- Jun 15, 2026packagingExpressVPN hikes prices up to 23% for FIFA World Cup 26 push
- Jun 8, 2026improvedExpressVPN raises simultaneous device limits across all plans (Basic 2→10, Advanced 4→12, Pro 10→14)
- May 25, 2026increaseExpressVPN hikes all plan prices 50%, reversing recent discount · this change
- May 18, 2026packagingExpressVPN cuts all plan prices up to 33%: Basic $3.49→$2.29/mo
- May 12, 2026increaseExpressVPN raises all plan prices 25%, slashes promo discounts
- Apr 13, 2026decreaseExpressVPN Slashes All Plan Prices 20% in Spring Sale Through April 20
- Apr 9, 2026improvedExpressVPN Bundles Private AI Chatbot With Pro Plan at No Extra Cost
- Apr 18, 2026increaseExpressVPN Raises All Plan Prices Up to 43% as Travel Sale Ends
- Apr 3, 2026improvedExpressVPN raises all plan prices ~25% while dropping Aircove router perks
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- CyberGhost VPNMay 26CyberGhost VPN raises 2-year plan price 25% to $2.19/mo
- SurfsharkMay 12Surfshark raises plan prices up to 20% as birthday deal ends
- NordVPNMay 5NordVPN drops $1M/$100K insurance specifics from Prime plan card
- Hotspot ShieldMar 17Hotspot Shield launches Spring Sports Showdown with 25% off Premium
Questions about this change
Did ExpressVPN raise prices in May 2026?
Yes. Pulse captured ExpressVPN's pricing page on May 18, 2026 and again on May 25, 2026 and recorded 1 price increase: Basic, Advanced: $2.29 → $3.49/mo (+52%).
What changed on ExpressVPN's pricing page between May 18, 2026 and May 25, 2026?
Basic, Advanced price: $2.29 → $3.49/mo (+52%). Pulse compared the captures it took on May 18, 2026 and May 25, 2026; the before/after table above lists each item as written on the page.
How often does ExpressVPN change its pricing?
Pulse recorded 7 other pricing-page changes for ExpressVPN in the 90 days before this one; the previous change was "ExpressVPN cuts all plan prices up to 33%: Basic $3.49→$2.29/mo" on May 18, 2026; ExpressVPN has been tracked since 2023-11-14.