ExpressVPN: New ExpressAI product launched + World Cup promo pricing + eSIM cap
What happened
Between the Mar 30, 2026 and Jun 29, 2026 captures of ExpressVPN's pricing page, Pulse recorded 3 changes: ExpressAI added as a new product (private AI chatbot, 500 credits/day on Express Pro, 6 models, 50MB upload, 200 storage files, 2GB storage limit); holiday.com eSIM data changed from unlimited to a 3GB cap for both 3-day and 5-day passes; World Cup 26 promo (Jun 10-Jul 11, 2026) increased first-term discounts (Basic 73%->84%, Advanced 67%->82%, Pro 62%->76%; annual renewal prices unchanged), added 10 FIFA Raffle entries per purchase, suspended the 30-day money-back guarantee for promo-period purchases. In detail: ExpressAI added as a new product: private AI chatbot with 500 credits/day on the Express Pro plan, 6 accessible models, 50MB upload limit, 200 storage files, 2GB storage limit; holiday.com eSIM data allowance changed from unlimited to a 3GB cap for both the 3-day and 5-day passes; World Cup 26 promotional campaign (Jun 10-Jul 11, 2026): first-term promo discount increased on all plans (Basic Save 73%->84%, $97.72->$69.72 first 28mo; Advanced Save 67%->82%, $125.72->$83.72; Pro Save 62%->76%, $209.72->$153.72; annual renewal prices unchanged at $99.95/$119.95/$199.95); added 10 FIFA World Cup 26 Raffle entries per purchase; 30-day money-back guarantee marked 'Not applicable' for purchases made during the promo period. Pulse files it as a pricing change (feature added, limit decrease, discount change) with an upward direction. Pulse's latest capture (Oct 5, 2026) lists Basic at $3.99, Advanced at $4.49 and Express Pro at $7.49.
It lands 18 days after ExpressVPN's previous change, "ExpressVPN hikes prices up to 23% for FIFA World Cup 26 push" (Jun 15, 2026). Before that Pulse recorded "ExpressVPN raises simultaneous device limits across all plans (Basic 2→10, Advanced 4→12, Pro 10→14)" (Jun 8, 2026), "ExpressVPN hikes all plan prices 50%, reversing recent discount" (May 25, 2026) and "ExpressVPN cuts all plan prices up to 33%: Basic $3.49→$2.29/mo" (May 18, 2026). ExpressVPN has been tracked since 2023-11-14.
In the same window NordVPN, CyberGhost VPN and Surfshark also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
“ExpressAI” is the name ExpressVPN’s pricing page uses; Pulse files the change under ExpressVPN, the company it tracks.
- Express Pro · FeatureAddedNo ExpressAIExpressAI
- — · LimitChangedunlimiteda 3GB cap
- Basic, Advanced · Discount+15%73%84%
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Express Pro | Feature | No ExpressAI | ExpressAI | Added |
| — | Limit | unlimited | a 3GB cap | Changed |
| Basic, Advanced | Discount | 73% | 84% | +15% |
Values as written on ExpressVPN's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of ExpressVPN's pricing page (expressvpn.com) from Mar 30, 2026 and Jun 29, 2026; the change is marked near the top of the page, where ExpressAI now appears.
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The two full-page captures with this change marked up are free with an account.
ExpressVPN, the last 90 days
Full history- Aug 31, 2026improvedExpressVPN swaps app-icon row for 2Yr/1Yr/1Mo billing tabs, 80% off
- Aug 3, 2026packagingExpressVPN: Basic plan price cut $3.49->$2.99/mo + 2 more changes
- Jul 27, 2026increaseExpressVPN hikes 2-year promo pricing up to $2/mo, trims discounts to 67-76%
- Jul 3, 2026improvedExpressVPN: New ExpressAI product launched + World Cup promo pricing + eSIM cap · this change
- Jun 15, 2026packagingExpressVPN hikes prices up to 23% for FIFA World Cup 26 push
- Jun 8, 2026improvedExpressVPN raises simultaneous device limits across all plans (Basic 2→10, Advanced 4→12, Pro 10→14)
- May 25, 2026increaseExpressVPN hikes all plan prices 50%, reversing recent discount
- May 18, 2026packagingExpressVPN cuts all plan prices up to 33%: Basic $3.49→$2.29/mo
- May 12, 2026increaseExpressVPN raises all plan prices 25%, slashes promo discounts
- Apr 13, 2026decreaseExpressVPN Slashes All Plan Prices 20% in Spring Sale Through April 20
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changesQuestions about this change
Did ExpressVPN raise prices in June 2026?
No list-price increase was recorded between Mar 30, 2026 and Jun 29, 2026. The change Pulse detected was a pricing change: feature added, limit decrease, discount change.
What changed on ExpressVPN's pricing page between Mar 30, 2026 and Jun 29, 2026?
Express Pro feature: No ExpressAI → ExpressAI, added; limit: unlimited → a 3GB cap, changed; Basic, Advanced discount: 73% → 84% (+15%). Pulse compared the captures it took on Mar 30, 2026 and Jun 29, 2026; the before/after table above lists each item as written on the page.
How often does ExpressVPN change its pricing?
Pulse recorded 8 other pricing-page changes for ExpressVPN in the 90 days before this one; the previous change was "ExpressVPN hikes prices up to 23% for FIFA World Cup 26 push" on Jun 15, 2026; ExpressVPN has been tracked since 2023-11-14.