ExpressVPN swaps app-icon row for 2Yr/1Yr/1Mo billing tabs, 80% off
What happened
Between the Aug 24, 2026 and Aug 31, 2026 captures of ExpressVPN's pricing page, Pulse recorded 2 changes: Top-of-page product-suite icon row (ExpressMailGuard, ExpressKeys, Identity Defender, eSIM, ExpressAI) was replaced by a billing-term selector exposing 2 Years/1 Year/1 Month tabs with Save 80%/66% badges; VPN spec now reads 'High-speed VPN (up to 40Gbps)' vs generic 'Best-in-class VPN'; detailed entitlements (email relay, password manager, ID Defender, eSIM, AI) moved behind a 'See everything in. In detail: VPN spec now reads 'High-speed VPN (up to 40Gbps)' vs generic 'Best-in-class VPN'; detailed entitlements (email relay, password manager, ID Defender, eSIM, AI) moved behind a 'See everything included' toggle. Pulse files it as a product change (feature change, positioning) with a neutral direction. Pulse's latest capture (Oct 5, 2026) lists Basic at $3.99, Advanced at $4.49 and Express Pro at $7.49.
It lands 28 days after ExpressVPN's previous change, "ExpressVPN: Basic plan price cut $3.49->$2.99/mo + 2 more changes" (Aug 3, 2026). Before that Pulse recorded "ExpressVPN hikes 2-year promo pricing up to $2/mo, trims discounts to 67-76%" (Jul 27, 2026), "ExpressVPN: New ExpressAI product launched + World Cup promo pricing + eSIM cap" (Jul 3, 2026) and "ExpressVPN hikes prices up to 23% for FIFA World Cup 26 push" (Jun 15, 2026). ExpressVPN has been tracked since 2023-11-14.
In the same window NordVPN, CyberGhost VPN and Surfshark also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
“ExpressMailGuard” is the name ExpressVPN’s pricing page uses; Pulse files the change under ExpressVPN, the company it tracks.
- — · FeatureFeature change
VPN spec now reads 'High-speed VPN (up to 40Gbps)' vs generic 'Best-in-class VPN'; detailed entitlements (email relay, password manager, ID Defender, eSIM, AI) moved behind a 'See everything included' toggle.
- — · PositioningPositioning
Top-of-page product-suite icon row (ExpressMailGuard, ExpressKeys, Identity Defender, eSIM, ExpressAI) was replaced by a billing-term selector exposing 2 Years/1 Year/1 Month tabs with Save 80%/66% badges.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | — | 40 | Feature change |
| — | Positioning | Top-of-page product-suite icon row (ExpressMailGuard, ExpressKeys, Identity Defender, eSIM, ExpressAI) was replaced by a billing-term selector exposing 2 Years/1 Year/1 Month tabs with Save 80%/66% badges. | Positioning | |
Values as written on ExpressVPN's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of ExpressVPN's pricing page (expressvpn.com) from Aug 24, 2026 and Aug 31, 2026; the change is marked in the lower part of the page.
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The two full-page captures with this change marked up are free with an account.
ExpressVPN, the last 90 days
Full history- Sep 28, 2026increaseExpressVPN: Advanced $3.99->$4.49/mo, Express Pro $5.99->$7.49/mo
- Sep 21, 2026improvedExpressVPN: ExpressAI model access expanded (6→7) + 2 more feature additions
- Sep 14, 2026packagingExpressVPN cuts Pro to $5.99/mo and Advanced to $3.99/mo on 2-year deals
- Aug 31, 2026improvedExpressVPN swaps app-icon row for 2Yr/1Yr/1Mo billing tabs, 80% off · this change
- Aug 3, 2026packagingExpressVPN: Basic plan price cut $3.49->$2.99/mo + 2 more changes
- Jul 27, 2026increaseExpressVPN hikes 2-year promo pricing up to $2/mo, trims discounts to 67-76%
- Jul 3, 2026improvedExpressVPN: New ExpressAI product launched + World Cup promo pricing + eSIM cap
- Jun 15, 2026packagingExpressVPN hikes prices up to 23% for FIFA World Cup 26 push
- Jun 8, 2026improvedExpressVPN raises simultaneous device limits across all plans (Basic 2→10, Advanced 4→12, Pro 10→14)
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changesQuestions about this change
Did ExpressVPN raise prices in August 2026?
No list-price increase was recorded between Aug 24, 2026 and Aug 31, 2026. The change Pulse detected was a product change: feature change, positioning.
What changed on ExpressVPN's pricing page between Aug 24, 2026 and Aug 31, 2026?
VPN spec now reads 'High-speed VPN (up to 40Gbps)' vs generic 'Best-in-class VPN'; detailed entitlements (email relay, password manager, ID Defender, eSIM, AI) moved behind a 'See everything included' toggle; Top-of-page product-suite icon row (ExpressMailGuard, ExpressKeys, Identity Defender, eSIM, ExpressAI) was replaced by a billing-term selector exposing 2 Years/1 Year/1 Month tabs with Save 80%/66% badges. Pulse compared the captures it took on Aug 24, 2026 and Aug 31, 2026; the before/after table above lists each item as written on the page.
How often does ExpressVPN change its pricing?
Pulse recorded 5 other pricing-page changes for ExpressVPN in the 90 days before this one; the previous change was "ExpressVPN: Basic plan price cut $3.49->$2.99/mo + 2 more changes" on Aug 3, 2026; ExpressVPN has been tracked since 2023-11-14.