Envato: Ultimate plan price +54% ($109→$168/mo) + AI credits shift
What happened
Between the Aug 10, 2026 and Aug 17, 2026 captures of Envato's pricing page, Pulse recorded 2 changes: Ultimate plan $109/mo (billed annually)/$169/mo (billed monthly) -> $168/mo/$259/mo (~54% increase). AI generations replaced by AI credits across all plans (effective 2026-08-17); Ultimate loses unlimited AI generations, now capped at a choice of 500, 1,000 or 2,000 credits/month. In detail: Envato replaced 'AI generations' with a new 'AI credits' metric across all plans (effective 17 Aug 2026). Ultimate loses its unlimited AI generations allowance, now capped at a choice of 500, 1,000 or 2,000 AI credits/month; Core moved from 10 generations to 20 credits/month, Plus from 100 generations to 200 credits/month; Ultimate plan price increased from $109/mo (billed annually) / $169/mo (billed monthly) to $168/mo (billed annually) / $259/mo (billed monthly), a ~54% increase. Pulse files it as a pricing change (metric change, price increase) with an upward direction. Pulse's latest capture (Aug 31, 2026) lists Core at $16.5, Plus at $39 and Ultimate at $168.
This is the first pricing-page change Pulse has recorded for Envato. Envato has been tracked since 2026-06-04.
In the same window Getty Images and Shutterstock also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Ultimate, Core, Plus · Pricing modelReplaced'AI generations''AI credits' metric
- Ultimate · PricePrice increase
Ultimate plan price increased from $109/mo (billed annually) / $169/mo (billed monthly) to $168/mo (billed annually) / $259/mo (billed monthly), a ~54% increase.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Ultimate, Core, Plus | Pricing model | 'AI generations' | 'AI credits' metric | Replaced |
| Ultimate | Price | — | $168/mo | Price increase |
Values as written on Envato's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Envato's pricing page (elements.envato.com) from Aug 10, 2026 and Aug 17, 2026; the change is marked near the top of the page, where "'AI generations'" becomes "'AI credits' metric".
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The two full-page captures with this change marked up are free with an account.
Envato, pricing history
Full history- Aug 31, 2026improvedEnvato swaps AI model lineup: GPT Image 2, Gemini Omni, Seedance 2.0 added
- Aug 17, 2026packagingEnvato: Ultimate plan price +54% ($109→$168/mo) + AI credits shift · this change
Across Marketing & Content in the same window
All Marketing & Content changes- Getty ImagesJul 20Getty Images: UltraPack credit pack prices increased ~25% (5/10/15-Pack)
- ShutterstockSep 28Shutterstock drops billing toggle, shows From prices on all three plans
- ShutterstockJan 13Shutterstock Enhances Enterprise Offerings with Custom Licenses, AI Features, and Increased Asset Library to 500M+
- ShutterstockJan 13Shutterstock Implements Major Pricing Overhaul: Shifts from 'Credits' to 'Downloads' and Removes Free Trial Option
Questions about this change
Did Envato raise prices in August 2026?
Yes. Pulse captured Envato's pricing page on Aug 10, 2026 and again on Aug 17, 2026 and recorded 1 price increase: Ultimate: Ultimate plan price increased from $109/mo (billed annually) / $169/mo (billed monthly) to $168/mo (billed annually) / $259/mo (billed monthly), a ~54% increase..
What changed on Envato's pricing page between Aug 10, 2026 and Aug 17, 2026?
Ultimate, Core, Plus pricing model: 'AI generations' → 'AI credits' metric, replaced; Ultimate plan price increased from $109/mo (billed annually) / $169/mo (billed monthly) to $168/mo (billed annually) / $259/mo (billed monthly), a ~54% increase. Pulse compared the captures it took on Aug 10, 2026 and Aug 17, 2026; the before/after table above lists each item as written on the page.
How often does Envato change its pricing?
Pulse recorded 0 other pricing-page changes for Envato in the 90 days before this one; Envato has been tracked since 2026-06-04.