Embluemail Overhauls Pricing Model: Discontinues Standard and Professional Plans, Introduces Customizable Email/SMS/Onsite Options
What happened
Between the Jan 5, 2024 and Apr 1, 2024 captures of Embluemail's pricing page, Pulse recorded 8 changes: Standard plan ($180/month with 50,000 sendings) discontinued; Freemium plan sending limit decreased from 5,000 total sendings to 300 emails per day; Annual billing discount of 20% introduced with monthly/annual toggle; Advance plan introduced at $75/month (from 10,000 emails per month); Free plan renamed to Freemium (plan structure and limits also changed); Professional plan ($990/month with 500,000 sendings) discontinued; Complete pricing model overhaul from fixed sending-based tiers to customizable email/SMS/Onsite plans with monthly/annual billing toggle; Starter plan introduced at $34/month (from 10,000 emails per month). Pulse files it as a pricing change (plan removed, limit decrease, discount added, new plan, plan renamed, package change) with a downward direction. Pulse's latest capture (Jul 6, 2026) lists Starter at $27.2 and Advance at $60.
This is the first pricing-page change Pulse has recorded for Embluemail. Embluemail has been tracked since 2024-10-01.
In the same window Mailchimp, Convertkit, Constant Contact and Getresponse also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Standard · PlanPlan removed
Standard plan ($180/month with 50,000 sendings) discontinued
- Freemium · LimitLimit decrease
Freemium plan sending limit decreased from 5,000 total sendings to 300 emails per day
- — · DiscountAdded
BeforeNo Annual billing discount of 20%
AfterAnnual billing discount of 20%
- Advance · Plan—10,000 emails per month$75/month
- Freemium · PlanRenamedFree planFreemium
- Professional · PlanPlan removed
Professional plan ($990/month with 500,000 sendings) discontinued
- Onsite · PackagingChanged
Beforefixed sending-based tiers
Aftercustomizable email/SMS/Onsite plans
- Starter · Plan—10,000 emails per month$34/month
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Standard | Plan | Standard plan ($180/month with 50,000 sendings) discontinued | Plan removed | |
| Freemium | Limit | — | 300 emails per day | Limit decrease |
| — | Discount | No Annual billing discount of 20% | Annual billing discount of 20% | Added |
| Advance | Plan | 10,000 emails per month | $75/month | — |
| Freemium | Plan | Free plan | Freemium | Renamed |
| Professional | Plan | Professional plan ($990/month with 500,000 sendings) discontinued | Plan removed | |
| Onsite | Packaging | fixed sending-based tiers | customizable email/SMS/Onsite plans | Changed |
| Starter | Plan | 10,000 emails per month | $34/month | — |
Values as written on Embluemail's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Embluemail's pricing page (embluemail.com) from Jan 5, 2024 and Apr 1, 2024; the change is marked on the page, where Annual billing discount of 20% now appears.
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The two full-page captures with this change marked up are free with an account.
Embluemail, pricing history
Full history- Q4 2024improvedEmbluemail Introduces WhatsApp Messaging Channel for Enhanced Communication in 0-10K Range
- Q2 2024improvedEmbluemail Removes Monthly Email Minimums for Starter and Advance Plans, Enhancing Flexibility for Users
- Q1 2024packagingEmbluemail Overhauls Pricing Model: Discontinues Standard and Professional Plans, Introduces Customizable Email/SMS/Onsite Options · this change
Across Marketing & Content in the same window
All Marketing & Content changes- MailchimpJan 12Mailchimp Commerce Discontinues Plus Plan, Eliminating $29/month Subscription and Transaction Fees
- ConvertkitJan 11Convertkit Enhances Pro Plan with Deliverability Reporting and Introduces User Limit for Newsletter Plan
- Constant ContactJan 11Constant Contact Introduces Game-Changing Campaign Builder Feature for Rapid Multi-Channel Campaign Creation
- GetresponseJan 10Getresponse Reveals MAX Pricing at $1099/mo Annually Amid Significant Discount Reductions and Price Increases
Questions about this change
Did Embluemail raise prices in April 2024?
No list-price increase was recorded between Jan 5, 2024 and Apr 1, 2024. The change Pulse detected was a pricing change: plan removed, limit decrease, discount added, new plan, plan renamed, package change.
What changed on Embluemail's pricing page between Jan 5, 2024 and Apr 1, 2024?
Standard plan ($180/month with 50,000 sendings) discontinued; Freemium plan sending limit decreased from 5,000 total sendings to 300 emails per day; discount: No Annual billing discount of 20% → Annual billing discount of 20%, added; Advance plan: 10,000 emails per month → $75/month; Freemium plan: Free plan → Freemium, renamed; Professional plan ($990/month with 500,000 sendings) discontinued; Onsite packaging: fixed sending-based tiers → customizable email/SMS/Onsite plans, changed; Starter plan: 10,000 emails per month → $34/month. Pulse compared the captures it took on Jan 5, 2024 and Apr 1, 2024; the before/after table above lists each item as written on the page.
How often does Embluemail change its pricing?
Pulse recorded 0 other pricing-page changes for Embluemail in the 90 days before this one; Embluemail has been tracked since 2024-10-01.