Datadog Restructures Pricing Model: New Detection Tier at $0.03/ingested GB with 10% Sampling for Cost Optimization
What happened
Between the Oct 4, 2025 and Jan 1, 2026 captures of Datadog's pricing page, Pulse recorded 5 changes: Detection tier uses 'per ingested GB' metric instead of 'per scanned GB' from original plan; Sampling capability introduced, allowing users to scan only a percentage of data for cost optimization; 10% sampling requirement added for the detection-only tier pricing; New 'Detect' plan introduced at $0.03 per ingested GB with 10% sampling for detection-only use cases; Pricing model restructured with two-tier approach: detection-only at $0.03/ingested GB with sampling, or full obfuscation at $0.30/scanned GB. Pulse files it as a packaging change (metric change, feature added, threshold added, new plan, package change) with an upward direction. Pulse's latest capture (Jun 14, 2026) lists Detect at $0.03 and Detect and Obfuscate at $0.3.
Datadog's previous recorded change was "Datadog Sensitive Data Scanner Expands Regional Availability to Asia-Pacific, Enhancing Global Data Protection and Resource Scanning Capabilities" (Dec 2024). Datadog has been tracked since 2023-11-14.
In the same window Sumologic, Elastic, Dynatrace and Grafana also changed their Cloud & DevOps pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Detection · Pricing modelMetric change
Detection tier uses 'per ingested GB' metric instead of 'per scanned GB' from original plan
- — · FeatureAddedNo Sampling capabilitySampling capability
- — · LimitAddedNo sampling requirement10% sampling requirement
- Detect · PlanAddedNo 'Detect' plan'Detect' plan
- — · PackagingPackage change
Pricing model restructured with two-tier approach: detection-only at $0.03/ingested GB with sampling, or full obfuscation at $0.30/scanned GB
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Detection | Pricing model | Detection tier uses 'per ingested GB' metric instead of 'per scanned GB' from original plan | Metric change | |
| — | Feature | No Sampling capability | Sampling capability | Added |
| — | Limit | No sampling requirement | 10% sampling requirement | Added |
| Detect | Plan | No 'Detect' plan | 'Detect' plan | Added |
| — | Packaging | — | $0.03/ingested GB | Package change |
Values as written on Datadog's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Datadog's pricing page (datadoghq.com) from Oct 4, 2025 and Jan 1, 2026; the change is marked near the top of the page, where Sampling capability now appears.
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Datadog, pricing history
Full history- Jan 11, 2026packagingDatadog Restructures Pricing Model: New Detection Tier at $0.03/ingested GB with 10% Sampling for Cost Optimization · this change
- Dec 2024improvedDatadog Sensitive Data Scanner Expands Regional Availability to Asia-Pacific, Enhancing Global Data Protection and Resource Scanning Capabilities
Across Cloud & DevOps in the same window
All Cloud & DevOps changes- SumologicJan 12Sumologic Shifts Pricing Metric from TB to GB Scanned, Enhancing Granularity by 1000x
- ElasticJan 11Elastic Introduces 99.95% Uptime SLA for Platinum and Enterprise Tiers in Comparison Table
- DynatraceJan 11Dynatrace Expands Services Flexpoints Pricing with Daily Rates for Lead Consultant and Architect Services
- GrafanaJan 10Grafana Transforms Pro Plan to Pure Pay-As-You-Go Model Starting at $0, Renames All Plans
Questions about this change
Did Datadog raise prices in January 2026?
No list-price increase was recorded between Oct 4, 2025 and Jan 1, 2026. The change Pulse detected was a packaging change: metric change, feature added, threshold added, new plan, package change.
What changed on Datadog's pricing page between Oct 4, 2025 and Jan 1, 2026?
Detection tier uses 'per ingested GB' metric instead of 'per scanned GB' from original plan; feature: No Sampling capability → Sampling capability, added; limit: No sampling requirement → 10% sampling requirement, added; Detect plan: No 'Detect' plan → 'Detect' plan, added; Pricing model restructured with two-tier approach: detection-only at $0.03/ingested GB with sampling, or full obfuscation at $0.30/scanned GB. Pulse compared the captures it took on Oct 4, 2025 and Jan 1, 2026; the before/after table above lists each item as written on the page.
How often does Datadog change its pricing?
Pulse recorded 0 other pricing-page changes for Datadog in the 90 days before this one; the previous change was "Datadog Sensitive Data Scanner Expands Regional Availability to Asia-Pacific, Enhancing Global Data Protection and Resource Scanning Capabilities" in Dec 2024; Datadog has been tracked since 2023-11-14.