Datadog bundles on-prem Sensitive Data Scanner at no e...
What happened
Between the Oct 5, 2026 and Oct 12, 2026 captures of Datadog's pricing page, Pulse recorded one change: New FAQ states Sensitive Data Scanner on-premise integration is included in regular Observability Pipelines price with no volume limit; the SaaS Sensitive Data Scanner is billed separately. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Nov 2, 2026) lists Observability Pipelines (Per GB) at $0.12 per GB ingested (on-demand) + $0.10 per GB ingested.
It lands 101 days after Datadog's previous change, "Observability Pipelines: log archive now searchable via new Archive Search" (Jul 3, 2026). Before that Pulse recorded "Datadog Observability Pipelines adds AI Credits, OTLP ingestion pricing" (Jun 8, 2026), "Datadog Observability Pipelines replaces log rehydration with Archive Search" (May 4, 2026) and "Datadog Observability Pipelines Reduces Annual Per-GB Ingestion Pricing by 5% from $0.10 to $0.095" (Q3 2025). Datadog has been tracked since 2023-11-14.
In the same window Dynatrace, Elastic, Grafana, Sumologic and Splunk also changed their Cloud & DevOps pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Observability Pipelines · PositioningPositioning
New FAQ states Sensitive Data Scanner on-premise integration is included in regular Observability Pipelines price with no volume limit; the SaaS Sensitive Data Scanner is billed separately.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Observability Pipelines | Positioning | New FAQ states Sensitive Data Scanner on-premise integration is included in regular Observability Pipelines price with no volume limit; the SaaS Sensitive Data Scanner is billed separately. | Positioning | |
Values as written on Datadog's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Datadog's pricing page (datadoghq.com) from Oct 5, 2026 and Oct 12, 2026; the change is marked in the lower part of the page.
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Datadog, pricing history
Full history- Oct 12, 2026packagingDatadog bundles on-prem Sensitive Data Scanner at no e... · this change
- Jul 3, 2026improvedObservability Pipelines: log archive now searchable via new Archive Search
- Jun 8, 2026packagingDatadog Observability Pipelines adds AI Credits, OTLP ingestion pricing
- May 4, 2026improvedDatadog Observability Pipelines replaces log rehydration with Archive Search
- Q3 2025decreaseDatadog Observability Pipelines Reduces Annual Per-GB Ingestion Pricing by 5% from $0.10 to $0.095
Across Cloud & DevOps in the same window
All Cloud & DevOps changes- DynatraceOct 12Dynatrace launches Agentic Operations at $0.10 per AI unit, AI Exploration free
- ElasticSep 14Elastic splits out new Elasticsearch Vector Database product tile
- GrafanaAug 17Grafana: Logs Query price hidden from Pro plan card ($0.003/GB)
- SumologicAug 11Sumo Logic: New MCP Server AI integration added to Dojo AI
- SplunkJul 20Splunk: removed "Activity-based pricing" model
Questions about this change
Did Datadog raise prices in October 2026?
No list-price increase was recorded between Oct 5, 2026 and Oct 12, 2026. The change Pulse detected was a product change: positioning.
What changed on Datadog's pricing page between Oct 5, 2026 and Oct 12, 2026?
New FAQ states Sensitive Data Scanner on-premise integration is included in regular Observability Pipelines price with no volume limit; the SaaS Sensitive Data Scanner is billed separately. Pulse compared the captures it took on Oct 5, 2026 and Oct 12, 2026; the before/after table above lists each item as written on the page.
How often does Datadog change its pricing?
Pulse recorded 0 other pricing-page changes for Datadog in the 90 days before this one; the previous change was "Observability Pipelines: log archive now searchable via new Archive Search" on Jul 3, 2026; Datadog has been tracked since 2023-11-14.