Countingup: business loan financing limit raised to £1M via iwoca
What happened
Between the Aug 3, 2026 and Aug 10, 2026 captures of Countingup's pricing page, Pulse recorded one change: Business loans financing limit (iwoca partner offer) increased from £400,000 to £1 million. In detail: Business loans financing limit (via iwoca partner offer) increased from £400,000 to £1 million. Pulse files it as a packaging change (limit increase) with an upward direction. Pulse's latest capture (Sep 28, 2026) lists Tier 1 (£0-£750 deposits) at GBP 5, Tier 2 (£750-£7,500 deposits) at GBP 12 and Tier 3 (Unlimited deposits) at GBP 20.
This is the first pricing-page change Pulse has recorded for Countingup. Countingup has been tracked since 2025-01-01.
In the same window Xero, Zoho and Revolut also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Limit−100%£400,000£1
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Limit | £400,000 | £1 | −100% |
Values as written on Countingup's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Countingup's pricing page (countingup.com) from Aug 3, 2026 and Aug 10, 2026; the change is marked in the lower part of the page, where limit reads £400,000 and then £1.
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The two full-page captures with this change marked up are free with an account.
Countingup, pricing history
Full history- Sep 28, 2026improvedCountingup drops Direct Debits teaser, adds accountant data sharing
- Aug 10, 2026improvedCountingup: business loan financing limit raised to £1M via iwoca · this change
Across Finance & Accounting in the same window
All Finance & Accounting changesQuestions about this change
Did Countingup raise prices in August 2026?
No list-price increase was recorded between Aug 3, 2026 and Aug 10, 2026. The change Pulse detected was a packaging change: limit increase.
What changed on Countingup's pricing page between Aug 3, 2026 and Aug 10, 2026?
Limit: £400,000 → £1 (−100%). Pulse compared the captures it took on Aug 3, 2026 and Aug 10, 2026; the before/after table above lists each item as written on the page.
How often does Countingup change its pricing?
Pulse recorded 0 other pricing-page changes for Countingup in the 90 days before this one; Countingup has been tracked since 2025-01-01.