Cohere Increases Embed Text Token Pricing by 20% to $0.12 per 1M Tokens
What happened
Between the Apr 1, 2025 and Jul 4, 2025 captures of Cohere's pricing page, Pulse recorded 3 changes: Embed text token pricing increased from $0.10 to $0.12 per 1M tokens (20% increase); Embed 3 renamed to Embed 4; Embed image pricing metric changed from '$0.0001 per 1 Image' to '$0.47 per 1M Image Tokens'. Pulse files it as a pricing change (price increase, plan renamed, metric change) with an upward direction. Pulse's latest capture (Oct 26, 2026) lists Embed 5 Fast at $0.08 Input tokens, Embed 5 Pro at $0.12 Input tokens, Parse 5 at $1.5 Pages, Rerank 4 Fast at $2 Searches and Rerank 4 Pro at $2.5 Searches.
Cohere's previous recorded change was "Cohere Unveils Command A: The Most Efficient and Performant Model for Agentic AI and Multilingual Applications" (Q1 2025). Cohere has been tracked since 2024-12-01.
In the same window OpenAI, Metabase and Anthropic also changed their AI & Machine Learning pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Price+20%$0.10$0.12
- — · PlanRenamedEmbed 3Embed 4
- — · Pricing modelReworded
Before$0.0001 per 1 Image
After$0.47 per 1M Image Tokens
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Price | $0.10 | $0.12 | +20% |
| — | Plan | Embed 3 | Embed 4 | Renamed |
| — | Pricing model | $0.0001 per 1 Image | $0.47 per 1M Image Tokens | Reworded |
Values as written on Cohere's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Cohere's pricing page (cohere.com) from Apr 1, 2025 and Jul 4, 2025; the change is marked on the page, where price reads $0.10 and then $0.12.
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The two full-page captures with this change marked up are free with an account.
Cohere, the last 90 days
Full history- Apr 2, 2026packagingCohere Removes Rerank 4 Pro Large Tier From Model Vault Pricing
- Apr 11, 2026packagingCohere Launches Model Vault Tier With Hourly and Monthly Pricing
- Q3 2025packagingCohere Transitions to Enterprise Pricing Model, Emphasizing Custom Solutions Over Per-Token Costs
- Q2 2025increaseCohere Increases Embed Text Token Pricing by 20% to $0.12 per 1M Tokens · this change
- Q1 2025packagingCohere Unveils Command A: The Most Efficient and Performant Model for Agentic AI and Multilingual Applications
Across AI & Machine Learning in the same window
All AI & Machine Learning changes- OpenAIJan 12OpenAI Announces Dramatic 87% Price Drop for Flagship Reasoning Model Outputs During Transition to o3
- MetabaseJan 12Metabase Introduces SCIM Account Provisioning for Pro and Enterprise Plans
- AnthropicJan 10Anthropic API Introduces Tiered Pricing and Prompt Caching for Sonnet 4.5, Restructuring Costs Based on Token Length
Questions about this change
Did Cohere raise prices in July 2025?
Yes. Pulse captured Cohere's pricing page on Apr 1, 2025 and again on Jul 4, 2025 and recorded 1 price increase: $0.10 → $0.12 (+20%).
What changed on Cohere's pricing page between Apr 1, 2025 and Jul 4, 2025?
Price: $0.10 → $0.12 (+20%); plan: Embed 3 → Embed 4, renamed; pricing model: $0.0001 per 1 Image → $0.47 per 1M Image Tokens, reworded. Pulse compared the captures it took on Apr 1, 2025 and Jul 4, 2025; the before/after table above lists each item as written on the page.
How often does Cohere change its pricing?
Pulse recorded 1 other pricing-page change for Cohere in the 90 days before this one; the previous change was "Cohere Unveils Command A: The Most Efficient and Performant Model for Agentic AI and Multilingual Applications" in Q1 2025; Cohere has been tracked since 2024-12-01.