Cloudflare is a SaaS company that provides cloud-based services for website security, performance, and reliability, including DDoS protection, content delivery, and DNS management.
Pricing Change History
22 changes · 1 summaryNew note: AI Gateway credits can only be purchased by credit card; other payment methods such as PayPal are not supported.
Removed the entire 3-product Custom Pricing comparison table (Magic Transit, Cloudflare WAN, Cloudflare Network Firewall) with Key Features from the Network Services pricing page; only two lower-tier add-ons (Argo Smart Routing, Network Interconnect) remain
Client-Side Security feature row added to plan comparison table. Pro and Business plans include Script monitoring; Business includes additional resource monitoring and alerts; Enterprise adds malicious resource detection, code change alerts, and positive blocking.
Add-on ‘Argo Smart Routing’ renamed to ‘Smart Shield + Argo Smart Routing’; description updated to reference Smart Shield branding. Same functionality (Smart Routing and Tiered Caching) and pricing ($5/month starting) retained.
Includes the week of Mar 9 · plus changes seen Mar 30, 2026
Cloudflare One section updated: product reference changed from ‘Magic WAN’ to ‘Cloudflare WAN’ in the SASE platform description on the pricing page.
Includes the week of Feb 16 · first seen Feb 23, 2026
Added ‘AI Security for Apps’ feature to API Shield section
Magic WAN product renamed to Cloudflare WAN; Magic Firewall product renamed to Cloudflare Network Firewall
Product name changed from ‘Magic WAN’ to ‘Cloudflare WAN’ in Cloudflare One SASE platform description
Network capacity increased from 449 Tbps to 477 Tbps
Average threats blocked per day increased from ~190 billion to ~234 billion (23% increase)
China Network Access data centers increased from 30 to 35 (16.7% increase)
Current plans
| Plan | Price |
|---|---|
| SASE Free | Free |
| Free | Free |
| SASE Pay-as-you-go | $7 /user/mo |
| Pro | $20 /mobilled annually · $25 billed monthly |
| Business | $200 /mobilled annually · $250 billed monthly |
| Contract | Contact |
| SASE Contract | Contact |
| Client-Side SecurityAdd-on | $0.10 per 1k requests |
| Smart Shield + Argo Smart RoutingAdd-on | $5 /mo |
| Cloudflare RegistrarAdd-on | $7.85 /mobilled annually |
Pro & Business
- Annual billing 20% off
Stacking not stated by Cloudflare.
Company Facts
How Cloudflare compares with its peers
| Company | Entry price |
|---|---|
A Akamai TechnologiesLast change: Oct 12, 2026 | $10 /mo |
A AwsLast change: Nov 9, 2026 | $0.32 per use |
F FastlyLast change: Oct 26, 2026 | $1,500 /mo |
I ImpervaNo changes logged | Contact |
Z ZscalerLast change: Oct 26, 2026 | Contact |
M Microsoft AzureNo changes logged | Free |
Cloudflare pricing FAQ
- How much does Cloudflare cost?
- Cloudflare pricing starts at $7/user/mo on SASE Pay-as-you-go. Cloudflare lists 7 plans on its pricing page; the SASE Free plan is free.
- Does Cloudflare have a free plan?
- Yes. Cloudflare's SASE Free plan is free; paid plans start at $7/user/mo on SASE Pay-as-you-go.
- What pricing model does Cloudflare use?
- Cloudflare uses subscription + usage pricing across 7 plans, with a free tier.
- When did Cloudflare last change its pricing?
- Nov 9, 2026: Cloudflare Aigateway credits now require credit card payment only.
- How often has Cloudflare changed its pricing?
- Pulse has recorded 22 pricing changes for Cloudflare since it started tracking on Nov 14, 2023; the pricing page was last checked on Nov 9, 2026.
- What does “tracked since” mean?
- It's the date of the first saved copy of the pricing page that Pulse checked for changes against a later copy. For a few companies we hold older copies that Pulse never checked for changes, and those don't change this date. If Pulse has never checked two copies, it's the date of the first saved copy.
- Who are Cloudflare's pricing peers?
- Pulse compares Cloudflare with Akamai Technologies, Aws, Fastly, Imperva, Zscaler and Microsoft Azure.