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Product change·Dec 29 → Mar 30, 2026·Q1 2026·Cloud & DevOps

Cloudflare rebrands Argo Smart Routing under new Smart Shield umbrella

CloudflareProductPositioning

What changed

Positioning

Add-on 'Argo Smart Routing' renamed to 'Smart Shield + Argo Smart Routing'; description updated to reference Smart Shield branding. Same functionality (Smart Routing and Tiered Caching) and pricing ($5/month starting) retained.

Before and after

Dec 29, 2025 vs Mar 30, 2026
Pulse.
100%
What changed

Add-on 'Argo Smart Routing' renamed to 'Smart Shield + Argo Smart Routing'; description updated to reference Smart Shield branding. Same functionality (Smart Routing and Tiered Caching) and pricing ($5/month starting) retained.

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