Cloudflare rebrands Argo Smart Routing under new Smart Shield umbrella
What happened
Between the Dec 29, 2025 and Mar 30, 2026 captures of Cloudflare's pricing page, Pulse recorded one change: Add-on 'Argo Smart Routing' renamed to 'Smart Shield + Argo Smart Routing'; description updated to reference Smart Shield branding. Same functionality (Smart Routing and Tiered Caching) and pricing ($5/month starting) retained. Pulse files it as a product change (positioning). Pulse's latest capture (Nov 9, 2026) lists SASE Pay-as-you-go at $7, Pro at $20, Business at $200, Client-Side Security at $0.10 per 1k requests and Smart Shield + Argo Smart Routing at $5.
This quarterly roll-up includes the change Pulse first recorded in a shorter period: "Added 'AI Security for Apps' feature to API Shield section" (week of Mar 9, 2026, saved Mar 16, 2026). It also records changes none of that period did (positioning), so Pulse counts it as a change of its own. Before that, Cloudflare's previous recorded change was "Cloudflare Network Services renames Magic WAN and Magic Firewall products" (Mar 3, 2026). Cloudflare has been tracked since 2023-11-14.
In the same window Fastly also changed their Cloud & DevOps pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- RenamedSmart Shield + Argo Smart RoutingPositioning
BeforeAdd-on 'Argo Smart Routing'
After'Smart Shield + Argo Smart Routing'
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Smart Shield + Argo Smart Routing | Positioning | Add-on 'Argo Smart Routing' | 'Smart Shield + Argo Smart Routing' | Renamed |
Values as written on Cloudflare's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Cloudflare's pricing page (cloudflare.com) from Dec 29, 2025 and Mar 30, 2026; the change is marked around the middle of the page, where "Add-on 'Argo Smart Routing'" becomes "'Smart Shield + Argo Smart Routing'".
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The two full-page captures with this change marked up are free with an account.
Cloudflare, the last 90 days
Full history- Nov 8, 2026ImprovementCloudflare Aigateway credits now require credit card payment only
- Aug 16, 2026PackagingCloudflare Network Services pricing table removed (Magic Transit, WAN, Firewall)
- Apr 13, 2026ImprovementCloudflare Adds Client-Side Security Tiers With Malicious Code Detection
- Apr 11, 2026PackagingCloudflare rebrands Argo Smart Routing under new Smart Shield umbrella This change
- Apr 4, 2026PackagingCloudflare Zero Trust Services rebrands Magic WAN to Cloudflare WAN
- Mar 16, 2026ImprovementAdded 'AI Security for Apps' feature to API Shield section
- Mar 3, 2026PackagingCloudflare Network Services renames Magic WAN and Magic Firewall products
- Feb 22, 2026ImprovementCloudflare Zero Trust Services renames Magic WAN to Cloudflare WAN
- Feb 16, 2026PackagingCloudflare Network Services expands network capacity to 477 Tbps
Across Cloud & DevOps in the same window
All Cloud & DevOps changes- FastlyJan 11Fastly Reveals New Network Services Pricing: Basic Package at $1,500/month and Starter Package at $6,000/month
- FastlyJan 11Fastly Removes WebSockets 30-Day Free Trial from Pricing Page
- FastlyJan 11Fastly Increases TLS Domain Capacity in Ultimate Plan by 88% While Removing 30-Day Trial Offer
- FastlyJan 11Fastly Increases Monthly Credit to $100 and Clarifies Free Tier Usage Cap Across All Products
- FastlyJan 11Fastly Introduces Tiered Pricing for Image Optimizer Add-On, Starting Free for Up to 100k Requests
Questions about this change
Did Cloudflare raise prices in March 2026?
No list-price increase was recorded between Dec 29, 2025 and Mar 30, 2026. The change Pulse detected was a product change: positioning.
What changed on Cloudflare's pricing page between Dec 29, 2025 and Mar 30, 2026?
Smart Shield + Argo Smart Routing positioning: Add-on 'Argo Smart Routing' → 'Smart Shield + Argo Smart Routing', renamed. Pulse compared the captures it took on Dec 29, 2025 and Mar 30, 2026; the before/after table above lists each item as written on the page.
How often does Cloudflare change its pricing?
This quarterly roll-up includes the change Pulse first recorded in the week of Mar 9, 2026 and also records changes none of them did (positioning), so Pulse counts it as a change of its own; Pulse recorded 3 other pricing-page changes for Cloudflare in the 90 days before this one; the previous change was "Cloudflare Network Services renames Magic WAN and Magic Firewall products" on Mar 3, 2026; Cloudflare has been tracked since 2023-11-14.