Capture One overhauls plan taglines to emphasize workflow and scale
What changed
All in One plan tagline changed from 'The recommended solution for most working photographers' to 'Complete workflow flexibility, allowing you to deliver and create freely'
Pro plan tagline changed from 'Precision editing and best-in-class tethering on desktop' to 'High-performance desktop software for uncompromising image creation'
Studio plan tagline changed from 'For photographers and digitechs working on large-scale productions' to 'Built for scale. Designed for high-volume, client-facing production'
Before and after
Mar 9, 2026 vs Mar 16, 2026All in One plan tagline changed from 'The recommended solution for most working photographers' to 'Complete workflow flexibility, allowing you to deliver and create freely'
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