Baton: Seller plan dropped the $1,000/month retainer (previously credited back at close); sellers now pay nothing…
What happened
Between the Oct 19, 2026 and Oct 26, 2026 captures of Baton's pricing page, Pulse recorded 2 changes: Seller plan dropped the $1,000/month retainer (previously credited back at close); sellers now pay nothing until the business sells, with the 6% success fee unchanged. The $100K minimum annual profit requirement moved from the comparison table to the FAQ; Seller comparison table replaced by a condensed feature list. Dropped from Seller: Weekly Scheduled Calls with Advisor, Recast Financials ($1,0. In detail: Seller comparison table replaced by a condensed feature list. Dropped from Seller: Weekly Scheduled Calls with Advisor, Recast Financials ($1,000 credit), Reconcile Financials Pre-Listing, and quarterly Refresh Financials on Listing. Data room, negotiation support, and the diligence platform were already in the BEFORE table. Pulse files it as a packaging change (feature removed, package change) with a downward direction. The current page lists Seller Plan at $6.
It lands 35 days after Baton's previous change, "Baton tweaks free-tier bullet: "Off-Market" swapped for "Exploring Interest" (Sep 21, 2026). Baton has been tracked since 2026-07-15.
In the same window TouchBistro, Lightspeed and Toast also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Listing. Data · FeatureFeature removed
Seller comparison table replaced by a condensed feature list. Dropped from Seller: Weekly Scheduled Calls with Advisor, Recast Financials ($1,000 credit), Reconcile Financials Pre-Listing, and quarterly Refresh Financials on Listing. Data room, negotiation support, and the diligence platform were already in the BEFORE table.
- Seller Plan · PackagingChangedthe comparison tablethe FAQ
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Listing. Data | Feature | Seller comparison table replaced by a condensed feature list. Dropped from Seller: Weekly Scheduled Calls with Advisor, Recast Financials ($1,000 credit), Reconcile Financials Pre-Listing, and quarterly Refresh Financials on Listing. Data room, negotiation support, and the diligence platform were already in the BEFORE table. | Feature removed | |
| Seller Plan | Packaging | the comparison table | the FAQ | Changed |
Values as written on Baton's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Baton's pricing page (www.baton.com) from Oct 19, 2026 and Oct 26, 2026; the change is marked near the top of the page, where "the comparison table" becomes "the FAQ".
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The two full-page captures with this change marked up are free with an account.
Baton, the last 90 days
Full history- Oct 26, 2026packagingBaton: Seller plan dropped the $1,000/month retainer (previously credited back at close); sellers now pay nothing… · this change
- Sep 21, 2026packagingBaton tweaks free-tier bullet: "Off-Market" swapped for "Exploring Interest
Across Finance & Accounting in the same window
All Finance & Accounting changes- TouchBistroAug 31TouchBistro moves 24/7 support and POS integration badges into plan features
- TouchBistroAug 24TouchBistro clarifies bundle pricing with fully itemized feature lists
- LightspeedMay 25Lightspeed slashes card-present rate from 2.6% to 1.5% across all plans
- ToastApr 27Toast rebrands handheld POS as Toast Go 3 with next-gen positioning
- LightspeedApr 9Lightspeed Ends Spring Promo Offering Up to $1,500 Off Retail
Questions about this change
Did Baton raise prices in October 2026?
No list-price increase was recorded between Oct 19, 2026 and Oct 26, 2026. The change Pulse detected was a packaging change: feature removed, package change.
What changed on Baton's pricing page between Oct 19, 2026 and Oct 26, 2026?
Seller comparison table replaced by a condensed feature list. Dropped from Seller: Weekly Scheduled Calls with Advisor, Recast Financials ($1,000 credit), Reconcile Financials Pre-Listing, and quarterly Refresh Financials on Listing. Data room, negotiation support, and the diligence platform were already in the BEFORE table; Seller Plan packaging: the comparison table → the FAQ, changed. Pulse compared the captures it took on Oct 19, 2026 and Oct 26, 2026; the before/after table above lists each item as written on the page.
How often does Baton change its pricing?
Pulse recorded 1 other pricing-page change for Baton in the 90 days before this one; the previous change was "Baton tweaks free-tier bullet: "Off-Market" swapped for "Exploring Interest" on Sep 21, 2026; Baton has been tracked since 2026-07-15.