New York-based small business M&A marketplace founded 2021. Private. Operates in SMB acquisitions and business valuations. Serves business owners and buyers with data-driven valuations, broker matching, and end-to-end deal support.
Entry price
$6
Seller Plan · /mo
Plans tracked
2
no add-ons
Pricing changes
2
Latest Oct 26, 2026
Pricing model
Subscription
Free tier available
Pricing Change History
2 changes20262 changes
Week of Sep 14, 2026
Packaging
WeeklyDetected Sep 20, 2026, 8:52 PM ET
Baton tweaks free-tier bullet: “Off-Market” swapped for “Exploring Interest
Free plan’s second benefit bullet changed from ‘Anonymous Off-Market Profile’ to ‘Anonymous Exploring Interest Listing’, altering how the free anonymous listing is described.
Current plans
Checked
| Plan | Price |
|---|---|
| Free | Free |
| Seller Plan | $6 /mo |
Company Facts
How Baton compares with its peers
| Company | Entry price |
|---|---|
S SquareNo changes logged | $49 /location/mo |
T ToastLast change: Apr 27, 2026 | — |
C CloverNo changes logged | $29.95 /mo |
L LightspeedLast change: Nov 2, 2026 | $89 /mobilled annually |
T TouchBistroLast change: Nov 2, 2026 | $89 /mo |
O OracleNo changes logged | Contact |
Baton pricing FAQ
- How much does Baton cost?
- Baton pricing starts at $6/mo on Seller Plan. Baton lists 2 plans on its pricing page; the Free plan is free.
- Does Baton have a free plan?
- Yes. Baton's Free plan is free; paid plans start at $6/mo on Seller Plan.
- What pricing model does Baton use?
- Baton uses subscription pricing across 2 plans, with a free tier.
- When did Baton last change its pricing?
- Oct 26, 2026: Baton: Seller comparison table replaced by a condensed feature list.
- How often has Baton changed its pricing?
- Pulse has recorded 2 pricing changes for Baton since it started tracking on Jul 15, 2026; the pricing page was last checked on Nov 9, 2026.
- What does “tracked since” mean?
- It's the date of the first saved copy of the pricing page that Pulse checked for changes against a later copy. For a few companies we hold older copies that Pulse never checked for changes, and those don't change this date. If Pulse has never checked two copies, it's the date of the first saved copy.
- Who are Baton's pricing peers?
- Pulse compares Baton with Square, Toast, Clover, Lightspeed, TouchBistro and Oracle.