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Back/Baton

New York-based small business M&A marketplace founded 2021. Private. Operates in SMB acquisitions and business valuations. Serves business owners and buyers with data-driven valuations, broker matching, and end-to-end deal support.

Entry price
$1,000
Seller · /mo
Plans tracked
2
no add-ons
Pricing changes
1
Latest Sep 21, 2026
Pricing model
Subscription
Free tier available

Research Baton's pricing with the Pulse Agent

Ask anything about Baton's plans, packaging shifts, and how it compares across the market — answered live from verified data.

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Current plans

Captured
PlanPrice
FreeFree
Seller$1,000 /mo

Company Facts

Free tierYes
Employees51-100
Tracked sinceJul 15, 2026
Pricing last seenSep 21, 2026
Websitewww.baton.com

How Baton compares with its peers

CompanyEntry priceLast change
SSquare
Square
$49 /location/mo—
TToast
Toast
CAD 120 /moApr 27, 2026
CClover
Clover
$29.95 /mo—
LLightspeed
Lightspeed
$89 /mo, billed annuallyMay 25, 2026
TTouchBistro
TouchBistro
$89 /moAug 31, 2026
OOracle
Oracle
Contact—

Baton pricing FAQ

How much does Baton cost?
Baton pricing starts at $1,000/mo on Seller. Baton lists 2 plans on its pricing page; the Free plan is free.
Does Baton have a free plan?
Yes. Baton's Free plan is free; paid plans start at $1,000/mo on Seller.
What pricing model does Baton use?
Baton uses subscription pricing across 2 plans, with a free tier.
When did Baton last change its pricing?
Sep 21, 2026: Baton tweaks free-tier bullet: "Off-Market" swapped for "Exploring Interest.
How often has Baton changed its pricing?
Pulse has recorded 1 pricing change for Baton since it started tracking on Jul 15, 2026; the pricing page was last captured on Sep 21, 2026.
Who are Baton's pricing peers?
Pulse compares Baton with Square, Toast, Clover, Lightspeed, TouchBistro and Oracle.