Baton tweaks free-tier bullet: "Off-Market" swapped for "Exploring Interest
What happened
Between the Sep 14, 2026 and Sep 21, 2026 captures of Baton's pricing page, Pulse recorded one change: Free plan's second benefit bullet changed from 'Anonymous Off-Market Profile' to 'Anonymous Exploring Interest Listing', altering how the free anonymous listing is described. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Oct 26, 2026) lists Seller Plan at $6.
This is the first pricing-page change Pulse has recorded for Baton. Baton has been tracked since 2026-07-15.
In the same window TouchBistro, Lightspeed and Toast also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PositioningReworded
BeforeAnonymous Off-Market Profile
AfterAnonymous Exploring Interest Listing
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Positioning | Anonymous Off-Market Profile | Anonymous Exploring Interest Listing | Reworded |
Values as written on Baton's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Baton's pricing page (www.baton.com) from Sep 14, 2026 and Sep 21, 2026; the change is marked near the top of the page, where "Anonymous Off-Market Profile" becomes "Anonymous Exploring Interest Listing".
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The two full-page captures with this change marked up are free with an account.
Baton, pricing history
Full history- Oct 26, 2026packagingBaton: Seller comparison table replaced by a condensed feature list
- Sep 21, 2026packagingBaton tweaks free-tier bullet: "Off-Market" swapped for "Exploring Interest · this change
Across Finance & Accounting in the same window
All Finance & Accounting changes- TouchBistroAug 31TouchBistro moves 24/7 support and POS integration badges into plan features
- TouchBistroAug 24TouchBistro clarifies bundle pricing with fully itemized feature lists
- LightspeedMay 25Lightspeed slashes card-present rate from 2.6% to 1.5% across all plans
- ToastApr 27Toast rebrands handheld POS as Toast Go 3 with next-gen positioning
- LightspeedApr 9Lightspeed Ends Spring Promo Offering Up to $1,500 Off Retail
Questions about this change
Did Baton raise prices in September 2026?
No list-price increase was recorded between Sep 14, 2026 and Sep 21, 2026. The change Pulse detected was a product change: positioning.
What changed on Baton's pricing page between Sep 14, 2026 and Sep 21, 2026?
Positioning: Anonymous Off-Market Profile → Anonymous Exploring Interest Listing, reworded. Pulse compared the captures it took on Sep 14, 2026 and Sep 21, 2026; the before/after table above lists each item as written on the page.
How often does Baton change its pricing?
Pulse recorded 0 other pricing-page changes for Baton in the 90 days before this one; Baton has been tracked since 2026-07-15.