Appsflyer overhauls plans: renamed tiers and expanded ROI tracking
What happened
Between the Jun 1, 2026 and Jun 8, 2026 captures of Appsflyer's pricing page, Pulse recorded 2 changes: Compare plans restructured: Attribution renamed 'Measurement & Attribution'; SKAN consolidated 5 to 3 items; Incrementality updated to UA/Retargeting rows; ROI rows renamed; LTV analytics removed; ROI reporting table gains 'Data freshness' and 'Receipt validation' rows. Welcome Package FAQ 30-day trial list expanded to include Cost, Store revenue, and Ad revenue measurement via ROI360. Pulse files it as a product change (feature change, feature added) with an upward direction. Pulse's latest capture (Aug 10, 2026) lists Growth at $0.07 per conversion.
It lands 22 days after Appsflyer's previous change, "Appsflyer shifts focus to Deep Linking Suite with AI-powered tools" (May 18, 2026). Before that Pulse recorded "Appsflyer Strips ROI360 From Trial Add-Ons, Adds Subscription Disclosure" (Apr 20, 2026). Appsflyer has been tracked since 2024-10-01.
In the same window Wistia, Visme, Veel, Uscreen and Profound also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Compare · Feature−40%53 items
- — · FeatureAdded
BeforeNot listed
After'Data freshness' and 'Receipt validation' rows
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Compare | Feature | 5 | 3 items | −40% |
| — | Feature | Not listed | 'Data freshness' and 'Receipt validation' rows | Added |
Values as written on Appsflyer's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Appsflyer's pricing page (appsflyer.com) from Jun 1, 2026 and Jun 8, 2026; the change is marked near the top of the page, where compare feature reads 5 and then 3 items.
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The two full-page captures with this change marked up are free with an account.
Appsflyer, the last 90 days
Full history- Aug 10, 2026improvedAppsFlyer: Incrementality measurement rows replaced with RCT-based metrics
- Jul 2, 2026improvedAppsFlyer: Deep Linking Suite adds AI Link Generator, Bulk Links
- Jun 10, 2026improvedAppsflyer overhauls plans: renamed tiers and expanded ROI tracking · this change
- May 18, 2026improvedAppsflyer shifts focus to Deep Linking Suite with AI-powered tools
- Apr 20, 2026packagingAppsflyer Strips ROI360 From Trial Add-Ons, Adds Subscription Disclosure
Across Marketing & Content in the same window
All Marketing & Content changes- WistiaOct 19Wistia adds AI credits to every plan, renames Automation Suite to Signals
- VismeOct 19Visme renames Pro plan to Business, price unchanged at $24.75/mo
- VeelOct 19Veel adds Social Guard AI comment manager to its plans
- UscreenOct 19Uscreen strips plan-card limits on sales fees, storage, streaming, seats
- ProfoundOct 19Profound adds Projects to free Trial plan, renames Opportunities tool
Questions about this change
Did Appsflyer raise prices in June 2026?
No list-price increase was recorded between Jun 1, 2026 and Jun 8, 2026. The change Pulse detected was a product change: feature change, feature added.
What changed on Appsflyer's pricing page between Jun 1, 2026 and Jun 8, 2026?
Compare feature: 5 → 3 items (−40%); feature: Not listed → 'Data freshness' and 'Receipt validation' rows, added. Pulse compared the captures it took on Jun 1, 2026 and Jun 8, 2026; the before/after table above lists each item as written on the page.
How often does Appsflyer change its pricing?
Pulse recorded 2 other pricing-page changes for Appsflyer in the 90 days before this one; the previous change was "Appsflyer shifts focus to Deep Linking Suite with AI-powered tools" on May 18, 2026; Appsflyer has been tracked since 2024-10-01.