Product change·Jun 1 → Jun 8, 2026·Week 24, 2026·Marketing & Content
Appsflyer overhauls plans: renamed tiers and expanded ROI tracking
What changed
Feature change
Compare plans restructured: Attribution renamed 'Measurement & Attribution'; SKAN consolidated 5 to 3 items; Incrementality updated to UA/Retargeting rows; ROI rows renamed; LTV analytics removed.
Feature added
ROI reporting table gains 'Data freshness' and 'Receipt validation' rows. Welcome Package FAQ 30-day trial list expanded to include Cost, Store revenue, and Ad revenue measurement via ROI360.
Before and after
Jun 1, 2026 vs Jun 8, 2026Pulse.
100%
Change 1 of 2 · feature changed
Compare plans restructured: Attribution renamed 'Measurement & Attribution'; SKAN consolidated 5 to 3 items; Incrementality updated to UA/Retargeting rows; ROI rows renamed; LTV analytics removed.
Sign in to view the full comparison
See the before/after screenshots and every marked-up change.
Week 21, 2026 · Appsflyer shifts focus to Deep Linking Suite with AI-powered toolsAppsFlyer: Deep Linking Suite adds AI Link Generator, Bulk Links · Q2 2026
More from Appsflyer
Full history →- Week 33, 2026·improvedAppsFlyer: Incrementality measurement rows replaced with RCT-based metrics
- Q2 2026·improvedAppsFlyer: Deep Linking Suite adds AI Link Generator, Bulk Links
- Week 21, 2026·improvedAppsflyer shifts focus to Deep Linking Suite with AI-powered tools
- Week 17, 2026·packagingAppsflyer Strips ROI360 From Trial Add-Ons, Adds Subscription Disclosure
