AppFolio: starting prices revealed across Core/Plus/Max ($1.49–$5.00/unit)
What happened
Between the Sep 7, 2026 and Sep 14, 2026 captures of AppFolio's pricing page, Pulse recorded one change: Core, Plus, and Max plans now show "Starting at" prices ($1.49/unit, $3.20/unit, $5.00/unit per month) that were previously hidden behind a Get a Quote CTA. In detail: Starting prices now publicly shown for all three tiers: Core $1.49/unit/mo, Plus $3.20/unit/mo, Max $5.00/unit/mo; previously all three showed only "Get a Quote" with no visible price. Pulse files it as a pricing change (price revealed) with an upward direction.
It lands 163 days after AppFolio's previous change, "AppFolio Rebrands Integration and Maintenance Tiers Across Plans" (Apr 4, 2026). Before that Pulse recorded "AppFolio adds automated billing to Plus plan Maintenance Scheduling" (Mar 16, 2026), "AppFolio Renames Core Integrations and Trims Maintenance Feature Labels" (Week 3, 2026) and "AppFolio Introduces Realm-X Performers: AI Agents Enhance Max Plan with Autonomous Property Data Insights" (Jan 11, 2026). AppFolio has been tracked since 2024-11-17.
In the same window DoorLoop, Buildium, Ava and Hemlane also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Core, Plus, Max · Price visibilityRevealedPrice hiddenPrice listed
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Core, Plus, Max | Price visibility | Price hidden | Price listed | Revealed |
Values as written on AppFolio's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of AppFolio's pricing page (appfolio.com) from Sep 7, 2026 and Sep 14, 2026; the change is marked around the middle of the page, where "Price hidden" becomes "Price listed".
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The two full-page captures with this change marked up are free with an account.
AppFolio, pricing history
Full history- Oct 5, 2026improvedAppFolio adds Accounting Performer AI agent for bill entry, close and budgets
- Sep 14, 2026packagingAppFolio: starting prices revealed across Core/Plus/Max ($1.49–$5.00/unit) · this change
- Apr 4, 2026packagingAppFolio Rebrands Integration and Maintenance Tiers Across Plans
- Mar 16, 2026improvedAppFolio adds automated billing to Plus plan Maintenance Scheduling
- Week 3, 2026packagingAppFolio Renames Core Integrations and Trims Maintenance Feature Labels
- Jan 11, 2026improvedAppFolio Introduces Realm-X Performers: AI Agents Enhance Max Plan with Autonomous Property Data Insights
- Q1 2025improvedAppFolio Enhances Plus Plan with Smart Maintenance Scheduling, Student Housing Capabilities, and New Student Add-on
Across Business Operations in the same window
All Business Operations changes- DoorLoopJul 13DoorLoop adds Showings to Pro plan, letting prospects book tours from listings
- BuildiumJul 3Buildium: Growth plan eSignature downgraded from unlimited to paid add-on
- AvaOct 26Ava expands Translate feature to 20+ languages, up from 15+ supported
- HemlaneOct 19Hemlane cuts local leasing network access from $86/mo Complete plan
- BuildiumSep 28Buildium unveils 5 Leasing tools—4 exclusive to Premium tier
Questions about this change
Did AppFolio raise prices in September 2026?
No list-price increase was recorded between Sep 7, 2026 and Sep 14, 2026. The change Pulse detected was a pricing change: price revealed.
What changed on AppFolio's pricing page between Sep 7, 2026 and Sep 14, 2026?
Core, Plus, Max price visibility: Price hidden → Price listed, revealed. Pulse compared the captures it took on Sep 7, 2026 and Sep 14, 2026; the before/after table above lists each item as written on the page.
How often does AppFolio change its pricing?
Pulse recorded 0 other pricing-page changes for AppFolio in the 90 days before this one; the previous change was "AppFolio Rebrands Integration and Maintenance Tiers Across Plans" on Apr 4, 2026; AppFolio has been tracked since 2024-11-17.