AppFolio Rebrands Integration and Maintenance Tiers Across Plans
What happened
Between the Dec 29, 2025 and Mar 30, 2026 captures of AppFolio's pricing page, Pulse recorded one change: AppFolio Stack integration tier in Core plan renamed from 'Core Integrations' to 'Standard Integrations'; Plus plan maintenance feature renamed from 'Smart Maintenance Scheduling & Billing' to 'Maintenance Scheduling & Automated Billing'. Pulse files it as a product change (positioning) with a neutral direction.
It lands 19 days after AppFolio's previous change, "AppFolio adds automated billing to Plus plan Maintenance Scheduling" (Mar 16, 2026). Before that Pulse recorded "AppFolio Renames Core Integrations and Trims Maintenance Feature Labels" (Week 3, 2026) and "AppFolio Introduces Realm-X Performers: AI Agents Enhance Max Plan with Autonomous Property Data Insights" (Jan 11, 2026). AppFolio has been tracked since 2024-11-17.
In the same window Ava, Hemlane, Buildium and DoorLoop also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Core, Plus · PositioningRewordedCore IntegrationsStandard Integrations
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Core, Plus | Positioning | Core Integrations | Standard Integrations | Reworded |
Values as written on AppFolio's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of AppFolio's pricing page (appfolio.com) from Dec 29, 2025 and Mar 30, 2026; the change is marked near the top of the page, where "Core Integrations" becomes "Standard Integrations".
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The two full-page captures with this change marked up are free with an account.
AppFolio, the last 90 days
Full history- Oct 5, 2026improvedAppFolio adds Accounting Performer AI agent for bill entry, close and budgets
- Sep 14, 2026packagingAppFolio: starting prices revealed across Core/Plus/Max ($1.49–$5.00/unit)
- Apr 4, 2026packagingAppFolio Rebrands Integration and Maintenance Tiers Across Plans · this change
- Mar 16, 2026improvedAppFolio adds automated billing to Plus plan Maintenance Scheduling
- Week 3, 2026packagingAppFolio Renames Core Integrations and Trims Maintenance Feature Labels
- Jan 11, 2026improvedAppFolio Introduces Realm-X Performers: AI Agents Enhance Max Plan with Autonomous Property Data Insights
Across Business Operations in the same window
All Business Operations changes- AvaOct 26Ava expands Translate feature to 20+ languages, up from 15+ supported
- HemlaneOct 19Hemlane cuts local leasing network access from $86/mo Complete plan
- BuildiumSep 28Buildium unveils 5 Leasing tools—4 exclusive to Premium tier
- BuildiumSep 21Buildium adds self-service pricing calculator with 10% annual discount
- DoorLoopJul 13DoorLoop adds Showings to Pro plan, letting prospects book tours from listings
Questions about this change
Did AppFolio raise prices in March 2026?
No list-price increase was recorded between Dec 29, 2025 and Mar 30, 2026. The change Pulse detected was a product change: positioning.
What changed on AppFolio's pricing page between Dec 29, 2025 and Mar 30, 2026?
Core, Plus positioning: Core Integrations → Standard Integrations, reworded. Pulse compared the captures it took on Dec 29, 2025 and Mar 30, 2026; the before/after table above lists each item as written on the page.
How often does AppFolio change its pricing?
Pulse recorded 3 other pricing-page changes for AppFolio in the 90 days before this one; the previous change was "AppFolio adds automated billing to Plus plan Maintenance Scheduling" on Mar 16, 2026; AppFolio has been tracked since 2024-11-17.