AppFolio Enhances Plus Plan with Smart Maintenance Scheduling, Student Housing Capabilities, and New Student Add-on
What happened
Between the Jan 1, 2025 and Apr 1, 2025 captures of AppFolio's pricing page, Pulse recorded 3 changes: Smart Maintenance Scheduling & Billing added to Plus plan; Student add-on introduced for Plus and Max plans to simplify leasing strategy and improve data accuracy for student housing units; Student Housing Capabilities added to Plus plan. Pulse files it as a packaging change (feature added, new add-on) with an upward direction.
This is the first pricing-page change Pulse has recorded for AppFolio. AppFolio has been tracked since 2024-11-17.
In the same window Ava, Hemlane, Buildium and DoorLoop also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Plus · FeatureAdded
BeforeNot listed
AfterSmart Maintenance Scheduling & Billing
- Plus, Max · Add-onAddedNo Student add-onStudent add-on
- Plus · FeatureAdded
BeforeNo Student Housing Capabilities
AfterStudent Housing Capabilities
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Plus | Feature | Not listed | Smart Maintenance Scheduling & Billing | Added |
| Plus, Max | Add-on | No Student add-on | Student add-on | Added |
| Plus | Feature | No Student Housing Capabilities | Student Housing Capabilities | Added |
Values as written on AppFolio's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of AppFolio's pricing page (appfolio.com) from Jan 1, 2025 and Apr 1, 2025; the change is marked on the page, where Smart Maintenance Scheduling & Billing now appears.
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The two full-page captures with this change marked up are free with an account.
AppFolio, pricing history
Full history- Mar 16, 2026improvedAppFolio adds automated billing to Plus plan Maintenance Scheduling
- Week 3, 2026packagingAppFolio Renames Core Integrations and Trims Maintenance Feature Labels
- Jan 11, 2026improvedAppFolio Introduces Realm-X Performers: AI Agents Enhance Max Plan with Autonomous Property Data Insights
- Q1 2025improvedAppFolio Enhances Plus Plan with Smart Maintenance Scheduling, Student Housing Capabilities, and New Student Add-on · this change
Across Business Operations in the same window
All Business Operations changes- AvaOct 26Ava expands Translate feature to 20+ languages, up from 15+ supported
- HemlaneOct 19Hemlane cuts local leasing network access from $86/mo Complete plan
- BuildiumSep 28Buildium unveils 5 Leasing tools—4 exclusive to Premium tier
- BuildiumSep 21Buildium adds self-service pricing calculator with 10% annual discount
- DoorLoopJul 13DoorLoop adds Showings to Pro plan, letting prospects book tours from listings
Questions about this change
Did AppFolio raise prices in April 2025?
No list-price increase was recorded between Jan 1, 2025 and Apr 1, 2025. The change Pulse detected was a packaging change: feature added, new add-on.
What changed on AppFolio's pricing page between Jan 1, 2025 and Apr 1, 2025?
Plus feature: Not listed → Smart Maintenance Scheduling & Billing, added; Plus, Max add-on: No Student add-on → Student add-on, added; Plus feature: No Student Housing Capabilities → Student Housing Capabilities, added. Pulse compared the captures it took on Jan 1, 2025 and Apr 1, 2025; the before/after table above lists each item as written on the page.
How often does AppFolio change its pricing?
Pulse recorded 0 other pricing-page changes for AppFolio in the 90 days before this one; AppFolio has been tracked since 2024-11-17.