Anthropic Introduces Max Plan at $100+/Month, Offering 5x-20x More Usage Than Pro Plan
What happened
Between the Apr 2, 2025 and Jul 4, 2025 captures of Anthropic's pricing page, Pulse recorded 9 changes: Extended thinking for complex work added to Pro plan; Ability to search the web added to Free plan; Connect any context or tool through Integrations with remote MCP added to Pro plan; Max plan introduced at $100+ per person per month for 5x-20x more usage than Pro; Access to Research added to Pro plan; Pro plan Projects increased from limited to unlimited; Connect Google Workspace (email, calendar, and docs) added to Pro plan; Pro plan decreased from $18/month to $17/month with annual subscription (5.6% decrease); Access Claude Code directly in your terminal added to Pro plan. Pulse files it as a pricing change (feature added, new plan, limit raised, price decrease) with a downward direction. Pulse's latest capture (Nov 15, 2026) lists Pro at $17, Team (Standard seat) at $20, Enterprise (self-serve) at $20, Max at $100 and Team (Premium seat) at $100.
Anthropic's previous recorded change was "Anthropic Enhances Pro Plan with Extended Thinking Mode in Claude 3.7 Sonnet" (Q1 2025). Anthropic has been tracked since 2024-11-17.
In the same window OpenAI and X also changed their AI & Machine Learning pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- AddedProFeature
BeforeNot listed
AfterExtended thinking for complex work
- Added—Feature
BeforeNot listed
AfterAbility to search the web
- AddedProFeature
BeforeNot listed
AfterConnect any context or tool through Integrations with remote MCP
- AddedMax, ProPlanNot listedMax plan ($100)
- AddedProFeatureNot listedAccess to Research
- ChangedProLimitlimitedunlimited
- AddedProFeature
BeforeNot listed
AfterConnect Google Workspace (email, calendar, and docs)
- −6%ProPrice$18/month$17/month
- AddedProFeature
BeforeNot listed
AfterAccess Claude Code directly in your terminal
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Pro | Feature | Not listed | Extended thinking for complex work | Added |
| — | Feature | Not listed | Ability to search the web | Added |
| Pro | Feature | Not listed | Connect any context or tool through Integrations with remote MCP | Added |
| Max, Pro | Plan | Not listed | Max plan ($100) | Added |
| Pro | Feature | Not listed | Access to Research | Added |
| Pro | Limit | limited | unlimited | Changed |
| Pro | Feature | Not listed | Connect Google Workspace (email, calendar, and docs) | Added |
| Pro | Price | $18/month | $17/month | −6% |
| Pro | Feature | Not listed | Access Claude Code directly in your terminal | Added |
Values as written on Anthropic's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Anthropic's pricing page (anthropic.com) from Apr 2, 2025 and Jul 4, 2025; the change is marked on the page, where pro price reads $18/month and then $17/month.
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The two full-page captures with this change marked up are free with an account.
Anthropic, the last 90 days
Full history- Q3 2025PackagingAnthropic API Introduces Tiered Pricing and Prompt Caching for Sonnet 4.5, Restructuring Costs Based on Token Length
- Q3 2025PackagingAnthropic Restructures Team Plan Pricing with New Standard and Premium Seat Options
- Q2 2025PackagingAnthropic API Introduces Code Execution Tool with 50 Free Hours Daily, Enhancing Service Offerings and Flexibility for Users
- Q2 2025Price decreaseAnthropic Introduces Max Plan at $100+/Month, Offering 5x-20x More Usage Than Pro Plan This change
- Q1 2025ImprovementAnthropic Enhances Pro Plan with Extended Thinking Mode in Claude 3.7 Sonnet
Across AI & Machine Learning in the same window
All AI & Machine Learning changes- OpenAINov 13OpenAI repositions all 4 ChatGPT plan taglines by use case
- OpenAINov 11OpenAI reframes all four plan taglines with new Best for use-case pitches
- XNov 9X drops Grok Imagine Image Quality model from API pricing table
- OpenAINov 9OpenAI API firms up GPT-5.6 Sol discount deadline: Nov. 30, 2026
- OpenAINov 8OpenAI: all four ChatGPT plan taglines rewritten to 'Best for...' framing
Questions about this change
Did Anthropic raise prices in July 2025?
No — prices went down. Between Apr 2, 2025 and Jul 4, 2025 Anthropic's pricing page showed 1 price cut: Pro: $18/month → $17/month (−6%).
What changed on Anthropic's pricing page between Apr 2, 2025 and Jul 4, 2025?
Pro feature added: Extended thinking for complex work; feature added: Ability to search the web; Pro feature added: Connect any context or tool through Integrations with remote MCP; Max, Pro plan added: Max plan ($100); Pro feature added: Access to Research; Pro limit: limited → unlimited, changed; Pro feature added: Connect Google Workspace (email, calendar, and docs); Pro price: $18/month → $17/month (−6%); Pro feature added: Access Claude Code directly in your terminal. Pulse compared the captures it took on Apr 2, 2025 and Jul 4, 2025; the before/after table above lists each item as written on the page.
How often does Anthropic change its pricing?
Pulse recorded 2 other pricing-page changes for Anthropic in the 90 days before this one; the previous change was "Anthropic Enhances Pro Plan with Extended Thinking Mode in Claude 3.7 Sonnet" in Q1 2025; Anthropic has been tracked since 2024-11-17.