Anthropic Introduces Max Plan at $100+/Month, Offering 5x-20x More Usage Than Pro Plan
What happened
Between the Apr 2, 2025 and Jul 4, 2025 captures of Anthropic's pricing page, Pulse recorded 9 changes: Extended thinking for complex work added to Pro plan; Ability to search the web added to Free plan; Connect any context or tool through Integrations with remote MCP added to Pro plan; Max plan introduced at $100+ per person per month for 5x-20x more usage than Pro; Access to Research added to Pro plan; Pro plan Projects increased from limited to unlimited; Connect Google Workspace (email, calendar, and docs) added to Pro plan; Pro plan decreased from $18/month to $17/month with annual subscription (5.6% decrease); Access Claude Code directly in your terminal added to Pro plan. Pulse files it as a pricing change (feature added, new plan, limit increase, price decrease) with a downward direction. Pulse's latest capture (Oct 12, 2026) lists Pro at $17, Enterprise (self-serve) at $20, Team (Standard seat) at $20, Max 5x at $100 and Team (Premium seat) at $100.
Anthropic's previous recorded change was "Anthropic Enhances Pro Plan with Extended Thinking Mode in Claude 3.7 Sonnet" (Q1 2025). Anthropic has been tracked since 2024-11-17.
In the same window Microsoft and OpenAI also changed their AI & Machine Learning pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Pro · FeatureAdded
BeforeNot listed
AfterExtended thinking for complex work
- — · FeatureAdded
BeforeNo Ability to search the web
AfterAbility to search the web
- Pro · FeatureAdded
BeforeNot listed
AfterConnect any context or tool through Integrations with remote MCP
- Pro · PlanAddedNo Max planMax plan
- Pro · FeatureAddedNo Access to ResearchAccess to Research
- Pro · LimitChangedlimitedunlimited
- Pro · FeatureFeature added
Connect Google Workspace (email, calendar, and docs) added to Pro plan
- Pro · Price−6%$18/month$17/month
- Pro · FeatureAdded
BeforeNot listed
AfterAccess Claude Code directly in your terminal
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Pro | Feature | Not listed | Extended thinking for complex work | Added |
| — | Feature | No Ability to search the web | Ability to search the web | Added |
| Pro | Feature | Not listed | Connect any context or tool through Integrations with remote MCP | Added |
| Pro | Plan | No Max plan | Max plan | Added |
| Pro | Feature | No Access to Research | Access to Research | Added |
| Pro | Limit | limited | unlimited | Changed |
| Pro | Feature | Connect Google Workspace (email, calendar, and docs) added to Pro plan | Feature added | |
| Pro | Price | $18/month | $17/month | −6% |
| Pro | Feature | Not listed | Access Claude Code directly in your terminal | Added |
Values as written on Anthropic's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Anthropic's pricing page (anthropic.com) from Apr 2, 2025 and Jul 4, 2025; the change is marked on the page, where pro price reads $18/month and then $17/month.
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The two full-page captures with this change marked up are free with an account.
Anthropic, the last 90 days
Full history- Q3 2025improvedAnthropic API Introduces Tiered Pricing and Prompt Caching for Sonnet 4.5, Restructuring Costs Based on Token Length
- Q3 2025improvedAnthropic Restructures Team Plan Pricing with New Standard and Premium Seat Options
- Q2 2025improvedAnthropic API Introduces Code Execution Tool with 50 Free Hours Daily, Enhancing Service Offerings and Flexibility for Users
- Q2 2025decreaseAnthropic Introduces Max Plan at $100+/Month, Offering 5x-20x More Usage Than Pro Plan · this change
- Q1 2025improvedAnthropic Enhances Pro Plan with Extended Thinking Mode in Claude 3.7 Sonnet
Across AI & Machine Learning in the same window
All AI & Machine Learning changes- MicrosoftOct 19Microsoft Speech hides specific LLM models from Voice Live tier headers
- MicrosoftOct 19Microsoft 365 Copilot: Business plan relabeled as add-on
- MicrosoftOct 19Microsoft Teams Business Teams flags usage-based AI charges beyond license fees
- MicrosoftOct 19Microsoft Microsoft365 365 flags usage-based AI charges beyond license fees
- OpenAIOct 18OpenAI: Plan taglines reworded to 'Best for...' format: Free (trying out ChatGPT), Go (longer conversations), Plus…
Questions about this change
Did Anthropic raise prices in July 2025?
No — prices went down. Between Apr 2, 2025 and Jul 4, 2025 Anthropic's pricing page showed 1 price cut: Pro: $18/month → $17/month (−6%).
What changed on Anthropic's pricing page between Apr 2, 2025 and Jul 4, 2025?
Pro feature: Not listed → Extended thinking for complex work, added; feature: No Ability to search the web → Ability to search the web, added; Pro feature: Not listed → Connect any context or tool through Integrations with remote MCP, added; Pro plan: No Max plan → Max plan, added; Pro feature: No Access to Research → Access to Research, added; Pro limit: limited → unlimited, changed; Connect Google Workspace (email, calendar, and docs) added to Pro plan; Pro price: $18/month → $17/month (−6%); Pro feature: Not listed → Access Claude Code directly in your terminal, added. Pulse compared the captures it took on Apr 2, 2025 and Jul 4, 2025; the before/after table above lists each item as written on the page.
How often does Anthropic change its pricing?
Pulse recorded 2 other pricing-page changes for Anthropic in the 90 days before this one; the previous change was "Anthropic Enhances Pro Plan with Extended Thinking Mode in Claude 3.7 Sonnet" in Q1 2025; Anthropic has been tracked since 2024-11-17.