Vercel extended trace retention across all plans

Vercel raised Observability's trace retention across every plan — Hobby from 1 hour to 3 days, Pro from 1 day to 14 days (a 14x increase) and Enterprise from 3 days to 14 days — according to the pricing page Pulse saved on Nov 6, 2026.

The comparison-table row that carries this limit was also renamed, from Session Tracing to Trace Retention, in the same update.

For product leaders shipping observability or logging features, this reads as a packaging move more than a price move: Vercel widened how far back customers can see trace history without touching the sticker price on any tier, so the plans look unchanged on a quick comparison while the value per dollar actually went up. A team debugging an incident that surfaces days later now has meaningfully more history to work with on Pro, at no extra cost.

If you price observability, logging, or any other usage-metered surface by retention window, this is worth benchmarking against — it is a large jump to make quietly, with no new line item needed to justify it to customers already on the plan. Watch whether Vercel pairs it with usage-based pricing on trace storage the way it already prices Drains Volume and Daemons by usage, since a retention increase with no matching cap often precedes a move to charge for the extra data directly.