Captions renamed its Enterprise plan to Tesseract for business

Captions renamed its Enterprise tier to "Tesseract for business." The pricing page no longer shows the "Enterprise" or "Custom pricing" labels; it now reads "Making videos at scale? Talk to our sales team about Tesseract for business," with the same Contact sales button as before.

The itemized benefits list that used to sit under the Enterprise card is also gone — bulk credit discounts, custom seat options, a dedicated account management team, training data exclusion, customer onboarding and priority training, and early access to beta features are no longer spelled out on the page.

For a product leader, this is a packaging move, not a pricing one: Captions didn't touch what Max or Frontier cost, but it pulled back what "Enterprise" visibly includes. A prospect evaluating Captions at scale can no longer self-qualify by reading the page — they now have to start a sales conversation before learning whether bulk credit discounts, dedicated account management, or training-data exclusion are even on the table.

That's a common move when a vendor wants to negotiate enterprise terms deal-by-deal rather than defend a published list, but it also adds friction for self-serve-minded buyers who'd rather compare line items before picking up the phone. Teams weighing their own enterprise tier should watch whether Captions brings any of those perks back once "Tesseract for business" gets its own dedicated page, or whether the vaguer framing sticks.