Runwayml gives Max plan users unlimited Wan 3.0 access until October 18

WHY IT MATTERS

Watch whether Runway keeps Wan 3.0 as a standing Max-plan feature after October 18, or narrows it back to a metered or lower-tier perk. Its recent history, a Pro storage cut in September and a promo added then removed within the same week in August, shows a company still testing how generous "unlimited" should be before it locks in a model's place in the lineup.

BY THE NUMBERS

• Comes 7 days after Runway's Oct 8 enterprise discount, its last pricing change
• Runway's 10th tracked feature-addition change; it averages a pricing change every 33 days
• 8 changes in the last 90 days, 17 in the last 365
• Feature additions made up 19.7% of 1,707 pricing changes tracked market-wide in 180 days

THEIR RATIONALE

Runway isn't framing this as a permanent upgrade: Unlimited Wan 3.0 access is capped at October 18, echoing its most recent change on October 8, a deadline-bound enterprise discount for deals signed by 10/31. Feature additions are Runway's single most common move, 16 of its 43 tracked pricing events, but its last Max-plan addition on August 24 also arrived bundled with a promotional element rather than a plain permanent inclusion. The pattern suggests Runway uses short access windows to drive adoption of new models before deciding whether they become a standing plan feature.

THE SIGNAL

This is Runway's 10th tracked feature-addition change and its second specifically to the Max plan, after the August 24 update that added studio-grade export formats and 16-bit HDR. It lands just 7 days after Runway's October 8 change, well inside its typical 33-day cadence (8 changes in the last 90 days, 17 in the last 365). Market-wide, feature additions are the single most common type of pricing move right now: 337 changes across 290 companies in the last 180 days, 19.7% of the 1,707 changes tracked, with Figma, MindsDB, Mercury and Stripe all adding features in this same window. What sets Runway apart is the clock: most peers ship additions as permanent inclusions, not ones with a hard expiration date attached.

IN CONTEXT

Runway ships feature additions more than any other change, 16 of its 43 tracked events, and this lands just seven days after a deadline-bound enterprise discount on October 8, well inside its usual 33-day cadence. It's Runway's second addition to the Max plan alone, after studio-grade exports and 16-bit HDR on August 24, in a stretch where it has been just as willing to take things away: Pro storage fell from 500GB to 100GB in September, and an earlier Seedance promo was pulled the same week a model upgrade shipped. Elsewhere, feature additions are just as common this week, with Figma, MindsDB and Mercury all adding capabilities, but Runway is one of the few attaching a hard expiration to one rather than shipping it outright.