Productboard turns Spark from a $15 beta add-on into a 4-tier credit platform
By Rob Litterst, Co-founder, PricingSaaS
Published
Productboard’s pricing page · Change detected
What changed
Productboard restructured its Spark AI feature from a standalone beta product priced at $15/maker/month into a full four-tier pricing platform: Free ($0/mo, 50 credits), Plus ($19/maker/month, 250 credits), Business ($59/maker/month, 500 credits), and Enterprise (custom pricing, 800 credits). Spark is no longer sold or labeled separately — it now ships bundled across every tier, metered by a monthly credit allotment that scales with plan.
Why it matters
Bundling Spark's credits into every tier, including Free, lowers the bar to try Productboard's AI features while giving the company a usage surface it can tighten later — a lever several peers are already testing after their own credit launches. Watch whether Productboard revisits these allotments the way other vendors have recently adjusted credit economics post-launch, and whether the free tier's 50-credit cap survives as usage climbs.
In context
Productboard's pricing page went nearly two and a half months without a real change before this restructuring — only its second tracked move, and first restructuring, since tracking began in mid-June. Rather than a simple beta graduation, it folds Spark into a four-tier credit ladder in one step, joining a wave of companies threading AI usage into named credit pools: Mintlify just published its own per-answer credit costs, and Replit cut its free Starter plan this week while tying usage to credits. On the beta side, Notion dropped the Beta tag from Meeting Notes and Crossbeam layered AI Credits onto its Enterprise tier within days of each other — both signs vendors are racing to formalize AI features as paid, metered products rather than free betas.