Mem0 drops Starter and Pro self-serve pricing for Free and Custom plans

WHY IT MATTERS

For teams that were on Starter or Pro, list pricing is gone — what were self-serve $19 and $249 tiers now route through a Custom quote. The free tier is more generous, but only after the first 30 days and only with your own LLM key, so new signups should check which limits actually apply before building on it. Watch whether a wider free tier offsets the loss of advertised self-serve pricing when it comes to converting users into paying customers.

BY THE NUMBERS

• Starter ($19) and Pro ($249) self-serve prices dropped, replaced by a Custom plan
• Free tier: 50,000 adds/10,000 retrievals monthly with own LLM key (10,000/1,000 for first 30 days)
• 78 days since Mem0's last change, vs its ~29-day average gap
• User profiles feature added to the Custom plan's comparison table

THEIR RATIONALE

Mem0 hasn't published copy explaining the move, but the shape of the change is telling: self-serve customers who'd have paid $19 or $249 now have to talk to sales through the Custom plan, while the free tier got meaningfully bigger for developers who bring their own LLM key. That's a land-wide, monetize-through-sales shift, and it comes alongside Mem0 adding a User profiles feature to the Custom plan's own comparison table — the kind of addition that often justifies moving a tier behind a sales conversation.

THE SIGNAL

This is Mem0's first real pricing change in 78 days, a notably longer gap than its own roughly 29-day average — but it follows a year of frequent plan churn: Mem0 discontinued its $79 Growth plan on Jul 20, 2026, having launched that same $79 Growth plan on May 11, 2026 alongside unlimited projects on Pro, and it toggled Graph Memory on and off Pro and Enterprise plans more than once (dropped in April, relaunched in June). Against that backdrop, collapsing Hobby, Starter, Pro and Enterprise into Free and Custom, pulling list prices for Starter and Pro, reads like Mem0 settling on a simpler structure rather than another one-off tweak.

IN CONTEXT

This is Mem0's first real pricing change in 78 days, against an average gap of about 29 days between its changes — a notably longer pause than usual, in a stretch that otherwise saw its plan lineup shift repeatedly: Graph Memory was dropped from Pro and Enterprise in April and then relaunched in June, and the $79 Growth plan was added in May before being discontinued in July. After that churn, Mem0 has settled on Free and Custom plans, pulling list prices for Starter and Pro and reworking the free tier's limits rather than adjusting a single plan again.