Framer raises Pro plan static file cap 10x, from 5 to 50
By Rob Litterst, Co-founder, PricingSaaS
Published
Framer’s pricing page · Change detected
What changed
Framer raised the Pro plan's static file limit tenfold, from 5 to 50 files, in its plan comparison table. The Advanced Hosting add-on's static file upload cap rose the same 10x, from 50 to 500, per the updated FAQ. No pricing changed on either plan or the add-on.
Why it matters
Loosening usage ceilings without raising price is a low-friction way to keep higher tiers competitive as customers' sites and asset libraries grow, and it buys goodwill without touching the price list. Watch whether this steady run of limit increases — bandwidth, seats, CMS collections, now static files — is Framer clearing the runway ahead of a tier restructuring or price move, the way its AI Agents tier launch followed a similar stretch of capacity bumps in June.
In context
Framer has raised some kind of usage ceiling in six of its last dozen pricing moves, and this static-file bump fits the run, coming 28 days after it renamed AI credit labels in its August 27 update, a touch slower than its typical 16-day cadence. The pattern traces through a 5x bandwidth boost in June, a seat-limit increase the same month, and another bandwidth and CMS bump in May — the same lever pulled five times in 180 days. That puts Framer among the index's most frequent limit-raisers, alongside Ahrefs and HubSpot, even though limit increases make up under 8% of the 5,656 changes tracked market-wide in that window. None of these moves touched price — Framer is spending headroom, not dollars, to keep its top tiers ahead of demand.