Canva Pro reverses course, cuts annual price 20% back to $144 six weeks after raising it
By Rob Litterst, Co-founder, PricingSaaS
Published
Canva’s pricing page · Change detected
What changed
Canva Pro's annual price for one person dropped from $180/year to $144/year, a 20% cut. The savings label on the page was updated from 'Save 16%' to 'Save from 16%' to reflect the larger discount. Free and Business plan prices are unchanged.
Why it matters
A round-trip back to the pre-increase price, paired with the AI-allowance rebrand two days earlier, suggests the August hike didn't land well or was paired with packaging Canva has since had to walk back. Watch whether Canva holds $144 or whether this is one more step in an ongoing repricing cycle around its AI features.
In context
This cut takes Canva Pro's annual price back to exactly where it stood before the $144-to-$180 increase Canva made in early August, effectively a round trip in about six weeks. It also comes just two days after Canva reshuffled its AI usage limits and rebranded allowance as usage, suggesting the pricing and packaging around AI features is still being actively reworked rather than settled. Price cuts are uncommon for Canva specifically, this is only its third tracked one, after a March 2026 Pro cut to $120 and a 2024 Teams-plan reduction, and rare across the market too, just 4.5% of changes tracked in the last six months. The pattern reads less like a permanent price move and more like Canva still tuning where Pro should sit after the AI-driven repackaging.