X launches Grok coding model and image/video/voice API pricing
What happened
Between the May 18, 2026 and May 25, 2026 captures of X's pricing page, Pulse recorded 2 changes: Imagine API pricing section added with grok-imagine-image-quality ($0.01/img), grok-imagine-image ($0.002/img), and grok-imagine-video ($0.01/sec); Voice API pricing added: Realtime $0.05/min, TTS $15.00/1M chars, STT $0.10-$0.20/hr; New grok-build-0.1 coding model added to API pricing at $1.00 input / $2.00 output per 1M tokens with 256k context window, in early access. Pulse files it as a packaging change (feature added, new plan). Pulse's latest capture (Nov 9, 2026) lists grok-4.7 at $0.50 per 1M input tokens (cached) + $6 per 1M output tokens, grok-4.20-0309-reasoning at $2.50 per 1M output tokens + $0.40 per 1M input tokens (cached, long context), grok-imagine-video at $0.07 per output second (720p) + $0.01 per input second of video, grok-4.6 at $6 per 1M output tokens + $0.50 per 1M input tokens (cached) and grok-4.5 at $0.60 per 1M input tokens (cached, long context) + $2 per 1M input tokens.
It lands 10 days after X's previous change, "X updates capabilities: New video generation feature added with audio" (May 19, 2026). Before that Pulse recorded "X debuts grok-4.3 at $1.25/$2.50 per 1M tokens, slashes grok-4.20 rates" (May 5, 2026). X has been tracked since 2025-10-11.
In the same window You.com, Synthesia, Read AI and Topaz Labs also changed their AI & Machine Learning pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Addedgrok-imagine-image, grok-imagine-videoFeature
BeforeNot listed
AfterImagine API pricing section
- Addedgrok-build-0.1Plan
BeforeNot listed
Aftergrok-build-0.1 coding model
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| grok-imagine-image, grok-imagine-video | Feature | Not listed | Imagine API pricing section | Added |
| grok-build-0.1 | Plan | Not listed | grok-build-0.1 coding model | Added |
Values as written on X's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of X's pricing page (x.ai) from May 18, 2026 and May 25, 2026; the change is marked around the middle of the page, where Imagine API pricing section now appears.
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X, the last 90 days
Full history- Aug 5, 2026Packagingx.ai: Speech-to-Speech Voice API pricing changed from flat rate to starting-at
- Jul 13, 2026PackagingX swaps flagship model — grok-4.5 costs more, sees less, drops coding model
- Jul 4, 2026PackagingxAI: Grok lineup replaced (grok-4.3, grok-build-0.1), smaller context windows
- May 29, 2026PackagingX launches Grok coding model and image/video/voice API pricing This change
- May 19, 2026ImprovementX updates capabilities: New video generation feature added with audio.
- May 5, 2026Price decreaseX debuts grok-4.3 at $1.25/$2.50 per 1M tokens, slashes grok-4.20 rates
Across AI & Machine Learning in the same window
All AI & Machine Learning changes- You.comOct 26You.com adds Inference Router API to run open-weight models via one endpoint
- You.comAug 4You.com: Web Search API now freemium (free 100/day + $5/1k after)
- SynthesiaNov 9Synthesia swaps Syren AI time cap for tiered video quotas, cuts Basic assets
- Read AINov 9Read AI: EU & CA hosting added to Enterprise+ plan
- Topaz LabsNov 9Topaz Labs ends web sale: Pro back to $599/yr, Video $299, Image $199
Questions about this change
Did X raise prices in May 2026?
No list-price increase was recorded between May 18, 2026 and May 25, 2026. The change Pulse detected was a packaging change: feature added, new plan.
What changed on X's pricing page between May 18, 2026 and May 25, 2026?
Grok-imagine-image, grok-imagine-video feature added: Imagine API pricing section; grok-build-0.1 plan added: grok-build-0.1 coding model. Pulse compared the captures it took on May 18, 2026 and May 25, 2026; the before/after table above lists each item as written on the page.
How often does X change its pricing?
Pulse recorded 2 other pricing-page changes for X in the 90 days before this one; the previous change was "X updates capabilities: New video generation feature added with audio." on May 19, 2026; X has been tracked since 2025-10-11.